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Crystal Diaz. Here’s a Snap Shot. Organized, Reliable Punctual self-starter Ability to work both independently and collaboratively as a team member Communication and writing; Marketing strategy skills Fluent in English and Spanish 375 S. 9 th St. San Jose, CA 95122 209-489-2266 / cell
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Crystal Diaz Here’s a Snap Shot • Organized, Reliable • Punctual self-starter • Ability to work both independently and collaboratively as a team member • Communication and writing; Marketing strategy skills • Fluent in English and Spanish • 375 S. 9th St. • San Jose, CA 95122 • 209-489-2266 / cell • crystal.diaz01@students.sjsu.com
Work History Click on a position title for a complete description. 2011 to Present- NBCUniversal, San Jose, CA Marketing Representative 2011 to Present- The Syndicate, San Jose, CA Street Team Marketing Jan 2011- Slugbooks.com, San Jose, CA Ground Manager-Street Team 2010 to 2011- SJSU, San Jose, CA Documentation Specialist
NBCUniversal • NBCUniversal, San Jose, CA Marketing Representative • In charge of publicity by furthering the awareness of Universal Pictures’ films on-campus pre-opening via traditional and non-traditional marketing – media outlets (print, radio, television, online), campus events, retailers, student organizations, parties, sporting events, etc. • Create relevant, timely promotional campaigns that effectively and efficiently reach the college audience.
The Syndicate • The Syndicate, San Jose, CA Street Marketing • Strategic planning and micro-management of national street marketing team to locally promote new products and events. • Targeting online seeding to initiate buzz and viral use of digital assets on social media sites, blogs, retail websites and press articles/reviews.
Slugbooks.com • Slugbooks.com, San Jose, CA Ground Manager • Served as the face of Slugbooks.com at San Jose State University to spread the word about a website that saves an average of $100 on textbooks. • Planned and executed various marketing tactics while serving as ground manager and main contact person for a street team of 12 members.
San Jose State University • SJSU, San Jose, CA Documentation Specialist • Edited documents in preparation for usable and accessibly San Jose State University webpages. • Revised spelling and grammar, made graphics accessible with Color Analyzer, removed extra styles, and created 2010 Business Process Guide Templates.
Volunteer Work Volunteer work from past year. Fall 2011- KSJS 90.5, San Jose, CA Promotions Team Lead various promotional campaigns and activities to further recognition of the San Jose State University on-campus radio station. Create and work events to publicize and promote the radio station, including movie screenings, giveaways, raffles, and community sponsored occasions. Educational Opportunity Program Student Panelist Provided first-generation students with student panel in order to discuss career goals and college life Helped first-generation students adjust to college life Gave tours of San Jose State University
Education High School Undergraduate High School Diploma 2010 Firebaugh High School Firebaugh, CA BS, Public Relations; Minor, Political Science (In Progress) San Jose State University San Jose, CA GPA: 3.6
Awards Fellowships Service & Performance Awards • Latinos on Fast Track • State of California • 2011 • Michael Laubacher Scholarship • Firebaugh Rotary Club • 2010 • Dean’s Scholar (College of Applied Science and Arts) • San Jose State University • 2012
Odd Stuff • Spanish (Basic -conversation / Basic ~ reading & writing) • Proficient in: MS Office Suite • Basic Knowledge in: • Adobe Photoshop • Adobe Dreamweaver • Adobe InDesign • Typing: 90 WPM Language Skills Computer Skills
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