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7.1 Media in sport

7.1 Media in sport. What are the main forms of media? What influence does the media have?. Media in sport. Main form of communication about sport Huge advances in recent years Has had a huge effect on Sport organisation and popularity. TV. Most commonly used

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7.1 Media in sport

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  1. 7.1 Media in sport What are the main forms of media? What influence does the media have?

  2. Media in sport Main form of communication about sport Huge advances in recent years Has had a huge effect on Sport organisation and popularity

  3. TV • Most commonly used • Both analogue and digital transmissions • Satelite TV had a huge impact • Sky Sports first aired in 1991 • Large numbers to chose from • Certain listed sports are protected from pay per view • Wimbledon • FA Cup final • Olympics

  4. Radio • DAB (Digital Audio broadcasting) developments • Growth in number of radio stations Radio has obvious limitations compared to TV but does have a few distinct advantages • Broadcasting costs are much lower • 1 commentator • Basic technology needed • Radios are cheap, portable and easily accessible

  5. The Press Newspapers • Daily papers • Weekend papers • Designated sports sections • Pull out sections Magazines • Supplements inside papers • Designated sporting magazines Books • Sporting fiction • (Auto)Biography • Textbooks

  6. ICT Main developments in recent years… Internet sites Streaming APPS

  7. Positive influence of the media Demonstrating participation and elite performance • Highlighting physical activity available • Explain health benefits of exercise • Slow motion replays to highlight technique Encouraging variety • Types of output shown • Informative • Educational • Instructional • Entertainment Increasing revenue • Payments for broadcasting rights • Indirect through sponsor interest

  8. Negative influence of the media Intrusion on an event • Limited privacy for competitors • Number of workers get in the way of spectators Media pressure • Rules of competitions may be changed • Speed up or make more drama Edited coverage • TV choose what to display, not all actions seen Altered timings • Need to televise for the largest audience- often USA Undermining officials • Slow motion replays highlight errors Limited attendance • Provision on TV means some will stay away form event itself Biased popularity • Events will become more and more popular with coverage

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