1 / 18

Advertising and Integrated Brand Promotion

Advertising and Integrated Brand Promotion. Part 3: Social Obligations. The line. For discussion: At what point do you feel that advertising becomes intrusive, offensive, or overwhelming? What do you feel this way, and how do you respond to those ads? Let’s take a look a the Pro’s and Cons.

heileen
Download Presentation

Advertising and Integrated Brand Promotion

An Image/Link below is provided (as is) to download presentation Download Policy: Content on the Website is provided to you AS IS for your information and personal use and may not be sold / licensed / shared on other websites without getting consent from its author. Content is provided to you AS IS for your information and personal use only. Download presentation by click this link. While downloading, if for some reason you are not able to download a presentation, the publisher may have deleted the file from their server. During download, if you can't get a presentation, the file might be deleted by the publisher.

E N D

Presentation Transcript

  1. Advertising and Integrated Brand Promotion • Part 3: Social Obligations

  2. The line • For discussion: • At what point do you feel that advertising becomes intrusive, offensive, or overwhelming? What do you feel this way, and how do you respond to those ads? • Let’s take a look a the Pro’s and Cons

  3. Pro: advertising informs • Advertising educates consumers for them to make informed decisions • Consumers can become aware of their own personal tendencies in reference to “ad persuasion” • Information leads to reduced product search time, and cost.

  4. Con: superficial and intrusive • Advertisements carry very little, if any, product information. • Information present is biased, limited, and deceptive • Cater towards an emotional or pleasure aspects • Spam, pop-ups, cross promotion, sponsors, product placement is too much.

  5. Pro: Lowers the cost of products • Advertising encourages production on a larger scale, and thus manufacturing costs are lower, and passed to the consumer. • Speed and scope of ads means innovation spreads quicker • Showcases a greater variety of choice. • Competition between brands stimulates manufacturers to improve

  6. Con: wastes resources, and raises the standard of living • Does not stimulate demand, only shifts demand from one product to another, and this shift causes people to spend more money. • Widens the gap between the rich and poor

  7. Pro: more sensitive and diverse • Showcases positive role models, and gender equality • Ethnic diversity creates a global awareness • Introduces consumers to other cultures

  8. Con: offensive and stereotypical • Only portray people looking like their target audience • Stereotypes gender roles, agism, ethnic peoples, and social classes • Aim to be rude as a means to get your attention • Can be controversial for segments of the population (even unintentionally)

  9. Sexism

  10. Pro: fosters affordable mass media • Television, radio, newspapers, websites and magazines are all support through ad revenue. • Allows for use of non-commercial advertising

  11. Con: creates needs • Makes people feel they should buy things they don’t really need. • Preys on the weak.

  12. Pro: addresses a wide variety of basic human needs • Cater to our desire for: • Biological- Hunger, thirst, bodily functions • Safety- protection, comfort • Love and Belonging- emotional attachment • Esteem- status and prestige

  13. Activity • Using Google Slides: I want you to create a 6 slide presentation finding print ads that target the basic human needs. The slides need to be arranged as follows: • 1- Title of work, and your name • 2-5- 2 Ads per page, per need • 6- A one paragraph opinion on whether or not you agree with the pro’s or con’s of advertising.

More Related