Real time marketing lessons from Suncorp

1. Real time marketing lessons from Suncorp

2. One company. Many brands 8.5 million customers Touch 40% of adult Australians Banking Insurance Wealth

4. Real Time Marketing What we have today Latency of days to weeks • Transactional • Structured • Constrained capacity • Manual • Batched • Authenticated customer

5. Big Data Our take on it • Some hype pushed by vendors • Structured to unstructured • Think table driven to algorithm driven • Super big data not needed

6. If RTM is not new... What has changed? “ACT NOW!”

7. Real Time Marketing What we need tomorrow Latency of milliseconds to hours • Unconstrained capacity • Machine learning • Transactional • Structured Current interaction • Behavioural • Interaction • In & out of system • Unstructured • Anonymously identified user • Real time • Near real time

8. Lower the cost of growth + Deepen our connections with customers • By • Unlocking value of data • Continuous conversations • Personalising user experiences

9. RTM– this time round Reduce complexity Connect data Enforce standards Experiment Prove capability Look for partners to learn from

10. Common leads engine for all F/E Analytical bandwidth and bench-strength Content bandwidth & bench-strength Source from same data marts Upgradable toolsets Iterate progress with business users

11. Thank you