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User Generated Content

User Generated Content. Turning Every Fan into a Super Fan!. Integrating UGC into Existing Sports Marketing Strategies. 58% of businesses plan to increase their social media marketing to boost their online presence this year. Incorporating Multiple Strategies for Greater Impact.

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User Generated Content

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  1. User Generated Content Turning Every Fan into a Super Fan!

  2. Integrating UGC into Existing Sports Marketing Strategies 58% of businesses plan to increase their social media marketing to boost their online presence this year.

  3. Incorporating Multiple Strategies for Greater Impact

  4. User Generated ContentExpanding Your Reach Fan Blogs Team Fan Site Individual Player Webpages

  5. Multi-Platform Capability Keep experience consistent across platforms Individuals can transition from computer, tablet or smart phone throughout the day with minimal experience difference.

  6. Make an Easy Connection

  7. What Makes a Successful UGC Page? The Fans! Never under estimate the power of a devoted sports fan!

  8. Make Your Fans Part of the Team Connect Engage Encourage Individuals are more likely to return to webpages in which they have posted content.

  9. Notable Teams that have embraced UGC and Fan Participation Campaign resulting in $17,000 in revenue increases. Fan contest generated 4 million Facebook impressions. 24hr pre-sale resulted in $74,000 in ticket sales. 500 combined Facebook and Twitter followers.

  10. NJ Devils’ “Mission Control” makes loyal fans part of the team

  11. University of Oregon “Quack Cave” is Social Media Hub

  12. Avoiding Potential Pitfalls • Keep content fresh and consistent • Actively respond to fans • Make links easily accessible • Give back to the fans/Call to action • Contests • Giveaways • Highlighted fan of the week 40% of users do not return to a site when their first visit is a negative experience.

  13. Staying Connected in a Smart World • Updates on the go. • Current Stats and Scores. • Broadcast Updates. • Fantasy Teams. • Blog Postings.

  14. Keep Them Coming Back

  15. Resulting Effects of UGC

  16. UGC Bottom-line • UGC Support • Good for the team. • Good for the fans. • Good for the bottom-line. • Ensuring that no money is left on the table.

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