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Workshop Meet the Agents - FCm

Workshop Meet the Agents - FCm. Ryan Johnson. Sales, Marketing and Revenue Conference - 29 th and 30 th September 2014. Hotel Sales Results (YTD Sep ‘14). Our target markets. FCTG (UK) Footprint (YTD Sep ‘14).

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Workshop Meet the Agents - FCm

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  1. WorkshopMeet the Agents - FCm Ryan Johnson

  2. Sales, Marketing and Revenue Conference - 29th and 30thSeptember 2014

  3. Hotel Sales Results (YTD Sep ‘14)

  4. Our target markets

  5. FCTG(UK) Footprint (YTD Sep ‘14)

  6. Our objective is for FCUK to become the market leader in expertise lead complex travel by 2018. We exist to remove the problems that our customers encounter when planning, booking and undertaking complex travel.

  7. Travel agent to travel retailer • Our unique service & physical product • We want to be different and superior • Move the conversation away from price to value • Dominant specialists (biggest & most successful in a few market segments)

  8. Corporate – The Future • Becoming travel management retailer of choice • Data – key weapon in our arsenal • Choice in how customers do business with us – blended access/mobile • Strategic advice – consultant / adding value • Focus on the traveller – putting the traveller into the picture • Unique product

  9. Winning, growing & retaining more business • Marketing & advertising • Implementing new customers • Pricing • Villages • Customer RFP though pitch process

  10. Improving consultant & account management expertise • Documentation • Business reviews (CT £500k+) • 24 sales and assist • Induction & expertise • NSA

  11. Simplifying our technology & improving our systems • Having comprehensive, relevant & accurate MI • Merchandising a physical & service product that leads the TMC community

  12. NSP We care about delivering amazing travel experiences. • What does this mean to each of us? • What impact does it have on Product? • What does mean for our suppliers? • What impact does it have it have on our people?

  13. Our Preferred Relationship

  14. Our Preferred Relationship &

  15. Challenges • Rates not loaded in the GDS • Bookings made direct by clients/consultants • Consultants perception of the BW brand • Location • Availability for agent rates

  16. Exposure Opportunities • E Newsletters • Buzz Nights • Team Leader meetings • Client Events – Golf and Client Advisory Groups • Conferences/Balls • “Speed Dating” events • Hotel Fams

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