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Samsung Making Significant Advances in Technology and Brand Position

Business Week (Aug 6, 2001). Samsung Making Significant Advances in Technology and Brand Position. Samsung Rated #4 In the U.S. in 2000. Samsung Electronics Revenue. 2001 ~3Q. 1999. 2000. Total. $20.7 B. $27.2 B. $20.0 B. Exports. $13.7 B. $18.6 B. $13.6 B. $8.6 B. Domestic.

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Samsung Making Significant Advances in Technology and Brand Position

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  1. Business Week(Aug 6, 2001) Samsung Making Significant Advances in Technology and Brand Position Samsung Rated #4 In the U.S. in 2000

  2. Samsung Electronics Revenue 2001 ~3Q 1999 2000 Total $20.7 B $27.2 B $20.0 B Exports $13.7 B $18.6 B $13.6 B $8.6 B Domestic $7 B $6.4 B Turnover Breakdown Semiconductors 29% Digital Media System 29% Others5% Home Appliances 10% Information & Communications 27% World Share Leadership DRAM – 23% #1SRAM – 22% #1TFT-LCD – 18% #1CRT – 15% #1CDMA – 31% #1 As of 3Q 2000 Systems - 20% Terminals - 80%

  3. Bil. 6 Domestic Export 5 4 3 2 1 ’95 ’96 ’97 ’98 ’99 ’00 ’01 Handset Export Business Increasing Substantially Samsung Maintains World CDMA Leadership – 31% And Has A Growing GSM Business Domestic Consumption vs. Exports

  4. Power Brand Brand Equity : $ 5.2 bil. in 1999  $ 6.4 bil. in 2000 Unit: $ bil. Electronics Product Vendor Ranking (2001) Rank Company Value Rank Company Rank Company 1 IBM 9 Ericsson 1 Coca-Cola 68.9 2 GE 10 Canon 2 Microsoft 65.1 3 Nokia 11 Samsung 3 IBM 52.8 4 Intel 12 Xerox 4 General Electric 42.4 5 HP 13 Apple 6 SONY 14 Philips 5 NOKIA 35.0 7 Compaq 15 Motorola 6 Intel 34.7 8 Dell 16 Panasonic 7 Disney 32.6 Winners 8 Ford 30.1 Unit : $ bil. 9 McDonald 25.3 Rank Company 2001(BV) 2000(BV) % Change 88 Starbucks 1.8 1.3 32 20 Sony 15.0 42 Samsung 6.4 5.2 22 : : : 95 Financial Times 1.3 1.1 14 41 Canon 6.6 4 GE 42.4 38.1 11 42 Samsung Electronics 6.4 94 Guinness 1.4 1.2 11 • Source: Business Week

  5. Samsung’s Strength (1) 09.1993 ISO 9001 05.1999 ISO9001 Certification 07.2000 QS-9000 09.2000 TL-9000 Proven Quality

  6. Samsung’s Strength (2) Component Semiconductor • Chipsets, Memory, • SMART Media Memory Card Electro-Mechanics • RF/PAM, Filters • Color LCD, Batteries SDI

  7. Samsung’s Strength (3) • 1X Network Advantages - Proven Reliability from Success in Korea - Full Compatibility to 95A/B and 1X - Easy Migration to EV-DO and EV-DV - Competitive Price Compared to Competitors Advanced Tech. • Aiming for 25% M/S of CDMA2000 in 2004 • - In Service : Korea, USA, China, CIS, Australia • - In Bidding : Japan, Taiwan, Malaysia CDMA Belt Infrastructure

  8. SAMSUNG TELECOMMUNICATIONS AMERICA Business Communication Systems Division THE U.S. ECONOMY • GDPdecreased in the 3rd Qtr 2001 by 0.4% annualized, the largest reduction in 10 years • INTEREST RATE CUTS2% thru November, 4% points reduction YTD • UNEMPLOYMENT5.4% in October, the highest since December1996 • INFLATIONRemains low at 2.1% for 12 months to October. Manufacturers’ large inventories being depleted. • CONSUMER CONFIDENCESurvey rating: “Good Business Condition” decreased from 85.3 % to 82.2 %. Consumers Rating Business conditions as bad decreased rose from 20.7% to 21.4% • CONSUMER EXPECTATIONSThose expecting conditions to improve in the next 6 months increased in November. Source: The U.S. Department of Commerce, Bridge Information Systems, Consumer Research Center

  9. SAMSUNG TELECOMMUNICATIONS AMERICA Business Communication Systems Division THE TELECOMMUNICATION INDUSTRY • Mergers, acquisitions and splits • Major players’ sales and earnings • Job Cuts • Post Y2K Slump in applications demand • Confusion generated by IP-Telephony Source: Fourth Quarter 2000, Infotech Report

  10. SAMSUNG TELECOMMUNICATIONS AMERICA Business Communication Systems Division TELECOM NEWS

  11. SAMSUNG TELECOMMUNICATIONS AMERICA Business Communication Systems Division INFOTRACK REPORT

  12. SAMSUNG TELECOMMUNICATIONS AMERICA Business Communication Systems Division COMPETITORS FIRST QUARTER REPORT Source: AVAYA’s Press Release, June 12, 2001, 1st Qtr 2001 Infotech Report, NORTEL Networks 1st Qtr Report to Shareholders, 1st Qtr 2001 Infotech Report, Comdial Corporation 1st Qtr 2001 Report, 1st Qtr 2001 Infotech Report, VODAVI’s Press Release, May 15, 2001, 1st Qtr 2001 Infotech Report.

  13. SAMSUNG TELECOMMUNICATIONS AMERICA Business Communication Systems Division MARKET GROWTH (Keyphone market- Based upon number of stations shipped) Source: Fourth Quarter 2000, Infotech Report

  14. SAMSUNG TELECOMMUNICATIONS AMERICA Business Communication Systems Division ACTIONS • Falcon Phone Introduction • Increase Penetration of SVMi-4 • Extended Warranty Program(5-year) • Split NE Territory • Increased National Accounts Sales

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