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INTERNATIONAL BUSINESS & PROMOTIONAL VENTURES: A CROSS-CULTURAL PERSPECTIVE

INTERNATIONAL BUSINESS & PROMOTIONAL VENTURES: A CROSS-CULTURAL PERSPECTIVE. 2008 Annual Diversity Conference Bagher Fardanesh, Ph.D. bf@progamut.com 410-404-1122. INTRODUCTORY REMARKS. Dynamics of Competition, an Overview of Business and Marketing

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INTERNATIONAL BUSINESS & PROMOTIONAL VENTURES: A CROSS-CULTURAL PERSPECTIVE

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  1. INTERNATIONAL BUSINESS & PROMOTIONAL VENTURES:A CROSS-CULTURAL PERSPECTIVE 2008 Annual Diversity Conference Bagher Fardanesh, Ph.D. bf@progamut.com 410-404-1122

  2. INTRODUCTORY REMARKS • Dynamics of Competition, an Overview of Business and Marketing • The Importance of Effective Business Negotiation and Promotional Decisions • What Is Ahead?

  3. CULTURAL DIVERSITY & BUSINESS NEGOTIATION Verbal Communication: • Process • Practice • Discount • Meanings of “yes” • Date and Signature • Lubrication, and Bribery

  4. Non-Verbal Communication: • Punctuality • Handshake and Kissing on the Cheeks • Proxemics • Eye Contacts • Facial Movements • Exchange of Documents • Emblems

  5. PITFALLS in PROMOTIONAL DECISIONS • General Motors • Gerber • IKEA • Electrolux • Pepsi

  6. MISLEADING MARKETING & PROMOTIONAL APPROACHES With Respect to: • Branding & Counterfeiting • Quality • Quantity and • Pricing

  7. INTERNATIONAL PROMOTIONAL STRATEGIES • Demographic Considerations • Literal and Figurative Meaning of an Advertisement • Modes of Advertising as Related to the Level of Literacy • Facts and Feelings

  8. RECOMMENDATIONS, QUESTIONS, & COMMENTS • Research • Secondary • Primary • Translation and Back Translation • Ethnocentrism and Self-Reference Criterion, SRC

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