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ACE Applied Cognitive Engineering Ltd.

ACE Applied Cognitive Engineering Ltd. Discussion Slides. Team No 7 : Gilli Rosenzweig Yana Berkovits Oded Naim David Sugarman. Table of Contents. Brain fitness market Recent Ventures Porter Model Cogstate Trailing revenue – 12 months Business update April 2009

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ACE Applied Cognitive Engineering Ltd.

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  1. ACE Applied Cognitive Engineering Ltd. Discussion Slides Team No 7 : Gilli Rosenzweig Yana Berkovits Oded Naim David Sugarman

  2. Table of Contents • Brain fitness market • Recent Ventures • Porter Model • Cogstate • Trailing revenue – 12 months • Business update April 2009 • Results Summary Annual report 2008 • Market alternatives to “ONE Ball” • Commercial suggestion inspired by Nike • Solution integration • Products evaluation • Arenas for new products • Marketing messages • Friendly User interface • Proactive Hockey countries • Countries with substantial no of registered players • Blog quotes • Customer value Proposition • Detailed builup of sales and revenue

  3. BRAIN FITNESS MARKET A year on year sustained growth From $225m in 2007 to $265m in 2008 Market driving force: science and baby boomer demand Return to TOC

  4. Recent Ventures • Government of Ontario -$10 million investment with Baycrest Research Centre • $18 million agreement between the Australian Brain Resource Company (ASX:BRC) and OptumHealth (US) for web-based cognitive assessment • Galen Partners arranged finance of $10.6m for Dakim Inc. Return to TOC

  5. Porter Model Return to TOC

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  9. Market alternatives to “ONE Ball” Return to TOC

  10. Commercial suggestion inspired by Nike Return to TOC

  11. Solution integration Return to TOC

  12. Products evaluation • Current product can easily be turned into an additional generic sports one (sacrificing being somewhat less effective ) • According to Prof. Gofer there are reports that the basketball product itself improved rugby and hockey players. • A Generic product should give Judges better game vision and should produce a product for them as well. • The current product has already a self evaluation feature that can be implemented in an additional Sport Scout product. Return to TOC

  13. Arenas for new products Europe • First 8 nations of (Hockey players/capita) are European: Finland, Czech Republic, Sweden, Switzerland, Liechtenstein, Latvia, Iceland, Slovakia • 7 out of 10 countries with largest amount of Hockey players: inc. Germany, Russia and France. • Can use the association with BIRD to promote itself. • Can try to receive European research funding Return to TOC

  14. Arenas for new products Asia and Other • Japan – 9th number in the largest registered Hockey players list [International Ice Hockey Federation 2008], Hosted the world FIBA basketball championship in 2006, and has a dedicated video-gamming community • China – A very large sport community, eager to excel in sports, as seen in the Beijing 2008 Olympic Games. • Distribution in these countries will be via • Native language websites • Collaboration with local sport distributors Return to TOC

  15. Marketing Messages Current message: be better at basketball – too generic compared to substitutes. Suggested Messages: • (In some ways better than just practicing) “Intelligym” program improvement is equal to x months of playing daily basketball - Needs Research • (better than just having a dvd or video) We give you actual feedback on what to improve, and implement a personal program for you. • Much cheaper than professional training. • Privacy - Only you will know exactly what you need to improve. • Money Back Guarantee emphasized Return to TOC

  16. Friendly User interface • Free DemoFree self Evaluation - & What it means on the way you play today.Free Suggested training plan with clear goals. • Visual Goals –Comparison to targeted avg. score of professionals and court positions. • Graphics that relate to basketball (e.g unstead of Planes use Team symbols). Return to TOC

  17. Proactive Hockey countries Return to TOC

  18. Countries with substantial no of registered players Return to TOC

  19. Blog quotes PRICE SUSITUTES "Wanna Split the cost of it 50/50? " KingAmmar " I have all the…videos…I recommend getting those as well" Choker "It's your money..practice is the better way to do it" Kayjay "I would try it out for sure if I could find it cheaper“ TheRealMacDaddy Non believers "If you're..sharp..I don't think the game would help" Volcano "I've been holding..5 months..I couldn't wait anymore and fished out $100" Choker "Game experience is the only true way to reach your potential" "I can tell you it was worth every penny" Choker Return to TOC

  20. Customer value Proposition • Free DemoFree self Evaluation - & What it means on the way you play today.Free Suggested training plan with clear goals. • Visual Goals –Comparison to targeted avg. score of professionals and court positions. • Graphics that relate to basketball (e.g unstead of Planes use Team symbols). Return to TOCc

  21. Detailed builup of sales and revenue Return to TOCc

  22. Detailed builup of sales and revenue Return to TOCc

  23. END Return to TOC

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