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What Investors Look for ... not what you Think.

Robert Steven Kramarz, (aka Mr. Funding) Founder of Intelliversity, The Leadership Academy for Entrepreneurs Led by Investors. What Investors Look for ... not what you Think. Overview. You can raise money for a business The process is understandable. Long-term goal.

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What Investors Look for ... not what you Think.

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  1. Robert Steven Kramarz, (aka Mr. Funding) Founder ofIntelliversity, The Leadership Academy for EntrepreneursLed by Investors What Investors Look for ... not what you Think.

  2. Overview • You can raise money for a business • The process is understandable

  3. Long-term goal • You raise money for your business • Your business grows • You have fun

  4. The situation

  5. What you Want

  6. Myths • To be good, you have to change the world • Making a profit is bad • Competition is bad • Think right and grow rich • Asking for help diminishes you

  7. So What's the Problem? • Your beliefs about yourself • Your beliefs about investors • Your beliefs about raising money

  8. Your Beliefs about Yourself • I don't know enough • I don't deserve it • I don't have the contacts • I'm not a good presenter • I don't have the right background

  9. Belief about investors • They're greedy • They want to control my business • They won't understand me • They won't believe me

  10. How to Understand an Investor

  11. What Investors Look For • Clear vision of a problem • Genuine • Listens • Coach-able • Has built a team • Backing from friends / family

  12. Raising money is the same as leading a team • Know what you do well • Know your limitations • Ask for help • Trust the helpers • Inspire them • Keep the team moving forward

  13. Red Flags that alarm angel investors • Company is too early in development • There's no team, just one person • There's no exit plan • Exit plan is a long time (more than 5 years) • Naïve business plan • Valuation of company is too high and not negotiable • Too much additional funding is needed

  14. More red flags • Unacceptable use of funds • (Funds used mainly for executive salaries) • Crowded market space • Market is too small and not growing • Product is a “me-too” product • Too much previous debt • New funds are used to pay off previous debt • Founders are not coachable

  15. Even more red flags • No barriers to entry by competition • Messy structure of prior investors • Anemic growth is projected • Founders really don't want to sell business • False or misleading statements • Weak CEO

  16. What Investors Want • Have fun with you • Coach you • Trust you • Be trusted by you • Invest in a familiar business • Make money in a few years with you

  17. Action • Participate in our blog:www.successful-entrepreneur.com

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