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15 Potent Reasons To Build A Mobile App For Your Business Your Key to Business Success in 2020 & Beyond
Overview OVERVIEW o In this mobile era, contemporary consumers prefer to spend considerable amount of time on their phones rather than on desktops. o Don’t have a business mobile app yet? Two intriguing stats that will surely help change your mind and inspire you to invest you in mobile app development: “By 2022 annual mobile app downloads are projected to reach 258 billion. That’s a 45 percent increase from 178 billion downloads in 2017” - App Annie And “In 2023, mobile apps are projected to generate more than 935 billion U.S. dollars in revenues via paid downloads and in-app advertising.” - Statista
Overview OVERVIEW o As per comscore, 50% of the time spent by individuals on digital media is on mobile apps. This infers that just having a business website is not sufficient anymore. o Now, let’s dig deeper and find out the benefits that you can leverage by partnering with a leading mobile app development company. o Take a look at the 15 solid reasons why you can’t postpone your decision to invest in a mobile app development project in 2020.
Reasons To Build A Mobile App For Your Business Reason # 1 Enhance Your Visibility • Your customers are constantly facing the paralyzing problem of too many choices. Don’t you think so? • Your business mobile app would help remind them about you. Even when they are offline, your app icon simply residing in their app list would help your brand occupy a decent space in your customers’ mind.
Reasons To Build A Mobile App For Your Business Reason # 2 Become Available Anytime, Anywhere • Your customers are undoubtedly the most important people of your business. Therefore, you are not left with any other option than wooing them. • They could be your biggest advocates or most painful critics based on what they have to say about your product or service. • So, make the most of this channel to be with your customers all the time, know them better and gain their valuable insights.
Reasons To Build A Mobile App For Your Business Reason # 3 Reinforce Your Brand Image • Your brand image plays a pivotal role in making your business succeed. • Without a mobile app, your business would appear outdated and far away from modern trends. • This indirectly and impact your future prospects as well. might affect your business performance • You can make your brand stand out by delivering streamlined mobile app customers. experience to your
Reasons To Build A Mobile App For Your Business Reason # 4 Deliver An Intuitive Customer Experience • Before getting listed in Apple App Store and/or Google Play Store, your app needs to meet with the minimum speed requirements set by the Stores. • Therefore, with a mobile app you can ensure delivering a faster and seamless user experience necessary to drive higher engagement and more action by customers. • However, to maintain a superior app experience that appeals to your users and succeeds in converting them, try to leverage best app testing tools.
Reasons To Build A Mobile App For Your Business Reason # 5 Boost Your Website Traffic • Do you know that Google Play and Apple app store get millions of hits every single day? • This implies that if you optimize your mobile for the app store in the right manner, not only can you boost app downloads but also route targeted traffic to your website. • Our mobile app development experts are adept at the science and art of app store optimization. • In collaboration with our SEO experts, they can select and place the right frequency of keywords to increase the visibility of your business.
Reasons To Build A Mobile App For Your Business Reason # 6 Know Your Customers Better • Your mobile app can play a significant role in gathering customer data for your business which in turn can be used to better serve your customers. • Thus, you would be able to utilize customer insights to enhance your products with new features that meet with customer opportunities for your business. needs or identify new
Reasons To Build A Mobile App For Your Business Reason # 7 Drive Purchase Via Relevant Ads • Your Ads can no longer rely on demographic data only. Your ads need to be delightful and contextually relevant at the same time. • You can win over your customers and drive sales by catering to human emotions and creating value in real time for them. • For instance, by sending contextually relevant ads you can target consumers and at the same time fulfil their need in that moment and thus trigger sales.
Reasons To Build A Mobile App For Your Business Reason # 8 Open Up A New Revenue Channel • There are many ways to monetize an app and thus your app can open a new revenue channel for your business as well. • For instance, in-app advertisements could be one or you can also consider introducing paid features in your app. • You can offer some features for free and some premium features with a price tag. The photo-editing apps often use this strategy for app monetization.
Reasons To Build A Mobile App For Your Business Reason # 9 Integrate Social Media Platforms • Today’s consumers are app savvy and social at the same time! • Therefore, integrate social media platforms in your app to help your customers remain connected with their family and friends digitally. • This would also allow them to share your products and services in their social circles easily. Also allow them to sign in to your app via Facebook or Twitter. • Your customers would appreciate this gesture and you know that happy customers are most likely to remain loyal to your brand.
Reasons To Build A Mobile App For Your Business Reason # 10 Deliver Business Value Effectively • With a mobile app at your disposal, it would be easier for you to create loyalty programs for your customers and keep them connected to your brand. • Moreover, you would also be able to deliver your products and services in a better, timely and effective manner.
Reasons To Build A Mobile App For Your Business Reason # 11 Become Location-independent • Your mobile app allows your business to become location independent and enables your customers and employees to stay connected with your business across different time zones. • With location tracking you can send your customers contextually relevant notifications and trigger their feelings to make a purchase. This would definitely drive and spike loyalty as your customers get the right solution at the right place and right time.
Reasons To Build A Mobile App For Your Business Reason # 12 Increase Brick And Mortar Sale • With a mobile app you can also drive sales of your brick and mortar stores. You can target your customers through different marketing campaigns and drive more actions from them. • You can also use location-based notifications to inform your users about the latest deals and discounts going on at their nearby stores.
Reasons To Build A Mobile App For Your Business Reason # 13 Cultivate Customer Loyalty • A mobile app helps you to maintain a genuine connection with your customers. Remember, you are not alone in the market; you are competing with many other brands who are constantly advertising about their products and services. • So, if you are not in constant touch with your customers, it is quite likely that you may easily lose your impact on them. • A mobile app is just what you need to establish that bonding with your audience and thereby drive loyalty towards your brand.
Reasons To Build A Mobile App For Your Business Reason # 14 Enhance Customer Engagement • Research reveals that 83% of all the smartphone users begin their day by looking at different apps. • As the level of engagement received by mobile apps surpasses the time spent on websites, your business can definitely leverage this opportunity to generate revenues for your business.
Reasons To Build A Mobile App For Your Business Reason # 15 Encourage Targeted Action • Mobile apps can effectively drive targeted actions from users as increased engagement can encourage increased action. • As already mentioned, with relevant and contextual push notifications you can fulfil your customers’ needs and drive your sales.
Final Thoughts o Now you already know what you are missing out by not having a mobile app for your business. o What are you waiting for? o Why not reach out to our mobile app development experts with your mobile app idea and leverage the 15 potential benefits for your business.
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