10 Questions to Ask Before you Build a Mobile App Development for your Business

1.         10 Questions to Ask  Before you Build a  Mobile App for your  Business                                   

2.       Is your mobile app development project intended to automate your recurring tasks                         or to optimize your business processes? Will it serve to retain your customers and                             offer them additional service?    Is creating your mobile application a growth lever for your business? Is it created                             for your customers, partners, and/or employees?    It is, therefore, not a project to be taken lightly. It will cost you a certain budget.                                   Not to mention the time invested in carrying it out and the efforts in app store                                 optimization.    In order to prevent mobile app development risks, you need a solid foundation.    With nearly a decade of experience, we have created a list of mobile app                             development questions that you need to consider before creating the prototype of                         your app.      1 

3.       Question 1: What will your Application be Used For?  There are as many ideas as possible mobile applications, that’s why it is necessary                             to define precisely the objectives that yours will have to fulfill vis-à-vis your target.                             Will your application be aimed at finding information, facilitating data entry,                       connecting people, playing games, or sharing information?    You must ask yourself all these questions in order to find the most sought-after                             tool by your target. But also, so as not to end up drowned in the blinds because                                   your idea already exists in dozens of other applications. This minimizes your mobile                           app development risks to quite an extent.    Question 2: Who will your Mobile Application be Used For?  It is very important to collect the real issues of your audience in order to fully                                 understand them. But above all, to meet its needs through your mobile application.    It is therefore essential to describe your target with the greatest care and as                             detailed as possible. Answer the following questions to help you: Who? What? Or?                           How? What? When? Why?    These allow them to better understand their behavior, needs, concerns, moods, etc.                         It is then easier to adapt the content and functionalities of your mobile application                             development project according to each profile.    The more you segment your target, the more personas you create. However, if you                             are just starting out, we recommend that you start with 2-3 personas. Do not                             spread yourself too thin at the risk of wasting time and money.     2 

4.       The two combined together – the persona of your ideal user and that of the user to                                   avoid – then you have a target for your mobile project.    Question 3: What are The Benefits for My Business?  There are 2 main gains that can push you to build a mobile application for your                                 business    Development of your Brand Image – Your mobile application becomes the                       showcase of your business. It’s a good way to get people talking about you in the                                 media.    Your mobile app not only helps rejuvenate your brand image is rejuvenated but also                             places your business earlier in the purchasing journey of your prospects. You adapt                           to their lifestyle; you are able to meet the new needs of your consumers.    Improve your Productivity – A mobile application can bring many benefits to your                           business. And one of the main ones concerns the increased efficiency of your                           employees.    Certain Factors Influence this Result:    ● Regular communication between employees: internal instant messaging,               intranets or social CRMs  ● Ease in teamwork: communication leads to information sharing between                   employees. The more informed your teams are, the more quickly they can                         inform your customers, suppliers, and partners.      3 

5.       Due to the fact that your sales force is much more efficient in the field, the routes                                   are then optimized, access to information is instantaneous. In short, everything is                         improved in order to save time and therefore money.    Question 4: What Type of Application to Choose?  It’s time to think about what kind of apps you will solve your customers’ problems.                               There are several possibilities: native mobile application, hybrid mobile application,                     or web applications.    A ​native mobile application is developed specifically for an operating system. As a rule, it is developed for the most popular systems: iOS for Apple Store, Android for                                                         Google Play, and Windows for Windows Store. The native application is therefore                         only available for download on these different mobile platforms. It offers functions                         that are specific to it and you have to invest in app store optimization.    A ​web application is available from the user’s web browser. It offers you many possibilities, particularly in terms of user management, for example, or the                                                   management of various information. It does not require data storage capacity on                         your phone or tablet. However, it also has some drawbacks. In particular by the fact                               that the user is often obliged to have an internet connection to use it.    A ​cross-platform mobile application is on the borderline between the web application and the native application. Only one version is developed for all                                               platforms. It is a less expensive solution than the previous ones because its                           maintenance is simplified by the fact that you update only one version. But it also                               brings its share of disadvantages. The performance of the application will not be                           suitable for all mobile platforms, so it will be less stable. You will also be restricted                                 in terms of functionality.  4 

6.     Question 5: How to Create Your Mobile Application to  Maximize Its UX?  UX covers all aspects of the user experience with your application, including                         design, user interface, physical and manual interactions.    Here are some questions to ask yourself in order to improve the user experience:    ● Will your users be using your app with one or two hands instead?  ● Will the app be used on smartphones, tablets, or both?  ● Will they be in motion when in use?  ● Is the application adapted to the knowledge of the target audience?  ● Are the buttons visible enough and big enough?  ● Does the graphic design make you want to continue browsing the                       application?    By asking yourself all of these questions, you increase the chances that your app                             will not be uninstalled after a few minutes of user use.    Question 6: Which Operating System To Use?  Each operating system has its characteristics and constraints that differentiate it                       from its competitors. Here is the list of elements to take into account when making                               your choice:  ● SEO keys (name, keywords, graphic elements, etc.)  ● The price of the stores  ● The audience of each store  ● Terms of use  ● The cost of developing your mobile application  ● Backward compatibility of smartphones  5 

7.     Question 7: What Features for Your Mobile Application?  In terms of functionality, there is an infinite number of possible combinations                         (sharing on social networks, geolocation, access to contacts, NFC, electronic                     signature). But are they all really essential? Will your target customer be interested                           in using these features?    If you have any doubts, it would be relevant to create an application that works but                                 does not have all of its features. This is what we call an MVP (Minimum Viable                                 Product).     The MVP application is not a “minimal application” nor an application with all the                             features. The MVP application will also allow you to launch faster and less                           expensive to learn from your users’ feedback and thus improve your mobile                         application.    It will make it possible to confirm or refute your development hypotheses for your                             next versions and confirm or stop you in your idea in order to limit your financial                                 and mobile app development risks.    Question 8: How Often Will the Application Be Updated?  Your application will need to evolve over time in order to be up to date with new                                   regulations or simply to continue to interest your customers.    If you need to regularly change the information in your mobile application. The                           back office is for you. It is a management space that allows you to manage, for                                 example, the accesses of your users, a database of reservations, your customers’                         orders, etc.    6 

8.     On the contrary, if you do not intend to collect information or regularly update                             your application. It is more interesting to let your web-based solution provider                         company make big changes, add features, etc. This service will, of course, be billed                             according to the extent of the change.    Question 9: How Will You Make Your Mobile Application  Profitable?  Several strategies can be considered:    ● A free application, without profit motive – Free application with advertiser                       spaces in order to make profitable its creation through paid advertising.                       Please note that for companies to pay for your advertising space, your                         application must already generate high traffic  ● Freemium model – freemium is a commercial strategy combining a free offer,                         in open access, and a premium offer, more upscale in paid access. This is                             common for application editors who often see freemium as a lever for                         making the free version profitable.  ● In-app purchases – pair your application with a complementary paid                     application from a partner, for example    There are many other ways to make your mobile application profitable. You need to                             find the one that is most likely to hit your target.    Question 10: Which Provider to Choose to Develop Your  Mobile Application?  Choosing the right mobile and web-based solution provider company is essential to                         obtain a mobile application that meets your expectations. To take this step lightly                           would be a serious mistake.  7 

9.       A good mobile development company will, in fact, follow you throughout your                         project. They should help you evolve and grow your project. To avoid risks, here’s a                               selection criterion that you can apply when looking for a provider.    ● References and customer testimonials  ● Expertise in mobile app development  ● The technologies used  ● The proposed cost  ● Deadlines  ● Post-development support and maintenance    To Conclude  As you can see, putting your application online does not mean the end of the battle.                                 On the contrary, it is at this moment that you will have to double your efforts so                                   that all your work is not in vain. App store optimization is a must and you should                                   choose a mobile development company that can help you with it. All these elements                             require time and also for certain points, technical expertise. If you are feeling                           overwhelmed, we can help.    OneClick is an expert in the development and maintenance of tailor-made                       applications and can indeed assist you in the realization of your mobile application                           project. ​Contact our experts​ for a demo or quote for your app development project.          8 

10.               Thank You!          ​info@itoneclick.com  (+91) 98254-86321   ​www.oneclickitsolution.com  ​https://www.facebook.com/oneclickconsultancy/  ​https://twitter.com/​OneClickIT  ​www.linkedin.com/company/one-click-it-consultancy/  9