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Data Lounge

Data Lounge. Your recipe for success. Ingredients Data People Processes Technology. Method 1. 2. 3. 4. 5. 6. 7. 8. 9. 10. Step 1 - Start at the end. What will the data be used for?. Ordering Delivering Billing Marketing Reporting Ensure data is fit for purpose.

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Data Lounge

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  1. Data Lounge

  2. Your recipe for success • Ingredients • Data • People • Processes • Technology • Method • 1. • 2. • 3. • 4. • 5. • 6. • 7. • 8. • 9. • 10.

  3. Step 1 - Start at the end

  4. What will the data be used for? • Ordering • Delivering • Billing • Marketing • Reporting Ensure data is fit for purpose

  5. Step 2 - Ingredients

  6. What data is being captured and stored? • Names • Addresses • Profiling information • Preferences • Purchase history Have you got everything you need?

  7. Step 3 - Measurement

  8. How good is this data? • At point of entry • Over time • Data quality • Data integrity

  9. Your recipe for success • Ingredients • Data • People • Processes • Technology • Method • 1. Start at the end • 2. What data are you capturing and storing? • How good is this data? • 4. • 5. • 6. • 7. • 8. • 9. • 10.

  10. Step 4 - Where do you start?

  11. Where are you and where do you want to be? • Company use of information • Current performance • Target performance • Put data quality standards in place Find your biggest gaps and prioritise

  12. Step 5 – Getting people on board

  13. Ensuring stakeholder involvement • Up the line • Around you • Doers • Users Show ‘WIIFT’

  14. Appeal to competitive natures

  15. Step 6 - Getting support for investment

  16. The agenda of the decision makers • Reputation • Revenue • Cost • Profit • Compliance

  17. Your recipe for success • Ingredients • Data • People • Processes • Technology • Method • 1. Start at the end • 2. What data are you capturing and storing? • 3. How good is this data? • How good should it be? • How to get people on board • How to get resource to improve it • 7. • 8. • 9. • 10.

  18. Shaken not stirred? Crushed ice not cubes Add a dash of tabasco before the final shake Twist of lime Add soda and sugar Step 7 – Putting effective processes in place

  19. Build robust future-proof processes • What processes are in place? • Are they up to date? • Are they efficient? • Are they effective? Crushed ice not cubes Shaken not stirred?

  20. Step 8 – Use technology

  21. Take advantage of tools available • Concentrate on your business • Tools available to • avoid potential data pollution • manage data decay over time • profile and segment contacts • suppress those who won’t respond

  22. Step 9 – Have you improved?

  23. Measure and report progress • Customer satisfaction • Speed • Accuracy • Results against business case Regular reviews and feedback to people involved

  24. Negative financial impacts

  25. Measure and improve

  26. Step 10 - Start again

  27. Your recipe for success • Ingredients • Data • People • Processes • Technology Method • 1. Start at the end • 2. What data are you capturing and storing? • 3. How good is this data? • How good should it be? • How to get people on board • How to get resource to improve it • 7. How to set up effective processes • 8. How to take advantage of technology • 9. How to show improvement • 10. Start all over again

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