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Explore the power of words through linguistic analysis, mind mapping, and concept mapping in the application of innovative design thinking.
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Lecture 3 • Linguistic Analysis • Mind Map • Concept Map • The application of concept map in design
Power of Words We can arouse creativity by making use the power of words in two ways: • Analyzation and • Free association.
Linguistic Analysis Linguistic analysis is a contemporary philosophy introduced by Wittgenstein.
Linguistic Analysis Ancient Philosophy: What is X? Contemporary Philosophy: Is X within the criteria of Hunan’s knowledge?
Linguistic Analysis Analytical Philosophy: Under the proposition, what does the “X” means?
Linguistic Analysis Definition: To elucidate the meaning of the keywords of a proposition, clearly state the argument and the criteria, which enable us to analysis the proposition.
Linguistic Analysis Traps in languages: • Meaning incomplete歧義 • Ambiguous expression闕義 • Vague含混
Linguistic Analysis Traps in languages: • Coloured expression 色 • Reification 實化 • Idiosyncratic sense 闢義
Linguistic Analysis 1. Meaning incomplete 歧義: Sentence with correct grammatical structure but with incomplete or unknown statement.
Linguistic Analysis • Meaning incomplete: e.g. Democracy is the best political system. Another example: I am sorry about the plane crash.
Linguistic Analysis 2. Ambiguous expression 闕義: When words have more than two or more meanings, it will cause mal-interpretation and is known as ambiguous expression.
Linguistic Analysis 2. Ambiguous expression: e.g. 士可殺不可辱 Wow ---士 , 可殺 ! 不 ? 可辱 ! Another examples: You are killing me.
Linguistic Analysis 3. Vague 含混: When a word apply without a definite and precise criteria, the meaning of the word is hard to understand.
Linguistic Analysis 3. Vague: e.g. You are beautiful. Another example: By building 85,000 new apartment annually, we can stabilize the property market and provide enough housing for citizens.
Linguistic Analysis 4. Coloured expression: The words used to substitutes the “unmentionables” wordings according to ethical, moral or social constraints, which are mostly emotional allegory.
Linguistic Analysis 4. Coloured expression: e.g. : • I am creative. • You are caprice. • He is crazy. • They are insane.
Linguistic Analysis 5. Reification 實化 : To imply a non-figurative definition into a figurative definition within a proposition is known as Reification.
Linguistic Analysis 5. Reification: e.g. Knowledge is a key to success. Another example: We can achieve creativity through design education.
Linguistic Analysis 6. Idiosyncratic sense 闢義: It means the word has been used in situation detached from its original meaning. Sometimes, the statement is true, but useless and hard to understand.
Linguistic Analysis 6. Idiosyncratic sense: e.g. Buddhist – All is one, and one is all.
Linguistic Analysis Linguistic analysis relies very much on Logical Empiricism. There are two methods helping us to distinguish words traps: • Analytical-synthetic distinction. • Meaning distinction.
Linguistic Analysis Analytical distinction count on the peeling off the meaning of a word by looking into the definition. It depends on the knowledge base of the reader, and, a good dictionary.
Linguistic Analysis Meaning distinction have three areas: • Cognitive meaning. • Non-cognitive meaning. • Cognitive meaningless.
Linguistic Analysis Do you really know the meaning of a word? Danger? Power? Look up the meaning of the words in a dictionary.
Linguistic Analysis Do not stop until you can trace back to the original word. It will happens to be a circle game.
Linguistic Analysis Demonstration: Any word you would like me to try?
Mind Mapping Mind Mapping is a thinking method introduced by Tony Buzan.
Mind Mapping Mind mapping is a new note-taking technique. This technique could be used in a number of situations.
Mind Mapping • For planning • For problem solving • Making summaries • Formulating structure • Brain storming and idea generating • Note taking
Mind Mapping Keywords: The parts of speech all play their specific roles in language. Keywords are words you pick out of a text and store in your memory. They help you to recall the text when you need it
Eve Good Vitamins Green Sweet Pie Autumn Tree Red Export Mind Mapping A mind map for an apple.
Mind Mapping Eve Symbol Garden Healthy Juice Good Away doctor Wine Vitamins Green Sweet Computer The Beatles Pie Autumn Food Pesticides Tree Red New York Import Newton’s Law Export
Mind Mapping Mind mapping technique can helps you to develop memory and learning skills. It equip you unique pictures or words to stimulate your imagination and creative thinking.
Mind Mapping The principle is: First abundance – then a choice.
Mind Mapping Creativity is really the same thing. By using many possibilities you can later make a choice of the most suitable in order to solve a certain problem or create a new idea.
Mind Mapping FEW SOLUTIONS ANALTICAL THINKING - exclusion of alternative solutions
Mind Mapping A LARGE NUMBER OF ALTERNATIVE SOLUTIONS CREATIVE THINKING -creating many ideas
MANY IDEAS CREATIVE PHASE – everything is written down CRITERIA TESTS EVALUATION THE BEST SOLUTIONS STARTING POINT Mind Mapping
Mind Mapping Demonstration: Make a mind map for ……
Mind Mapping Activity: Make a mind map for ……
Mind Mapping A computer software for presenting mind map.
Concept Map Mind mapping is very useful in deciphering an idea, diversify and expand it to increase the capabilities in creating new meanings, or to “represent” the idea at different levels.
Concept Map However, mind mapping is sometimes chaotic and loosely organized, which is difficult to build up a hierarchical structure for the idea.
Concept Map Concept map is a thinking method helping one to build up his/her concept created by the mind map, and construct a map of structured possibilities.
Concept Map The principle: The map must start from keyword at the conceptual level. It can be a self-sustained argument, or the finding from a mind map.
Concept Map Points to note when making a concept map: • The concept must be clearly stated. • Show all the possibilities in the concept.
Concept Map • Illustrate the flow of ideas/concept and the inter-relationship. • Identify all the optional and conditional phases. • No irrational dead ends.
Concept Map • Allows intersection with another concept map. • Can be revised at any design stage. • It will not end before it reaches a proposed solution.
Concept Map Demonstration: Any concept????