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Let’s Build a Smarter Planet: Green Infrastructure

Rich Lechner – VP, Energy & Environment, IBM 7 April, 2009. Let’s Build a Smarter Planet: Green Infrastructure. The world is smaller, flatter and hotter. Reality of a globally integrated business world. Economic downturn requires doing more with the same.

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Let’s Build a Smarter Planet: Green Infrastructure

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  1. Rich Lechner – VP, Energy & Environment, IBM 7 April, 2009 Let’s Build a Smarter Planet:Green Infrastructure

  2. The world is smaller, flatterand hotter.

  3. Reality of a globally integrated business world. Economic downturn requires doing more with the same. Transience in price and demand for energy worldwide. Growing concerns about the effects of climate change. Increasingly empowered and interconnected customers. These issues are all interwoven.

  4. Theneedfor progress is clear. 35% 170 billion 3 out of 100 IT energy expense will increase 35% in the next four years. It's estimated that data centers consume more energy than the country of Mexico. From 100 units of energy, on average 3 units used for productive computing. 60% of CAPEX in a data center build is mechanical- electrical-cooling, 75% of OPEX over time is energy related. 170 billion kWh wasted yearly due to insufficient power usage information. Buildings account for 40% of energy consumed of which 30% is wasted.

  5. The mandate for change is strong. 8 in 10 50% 59 82% of CEOs view sustainability as impacting brand value. Analyst are saying IT will be asked to contribute to or lead energy efficiency, asset managementand building automation. 50% of mid-size companies are making near term plans to reduce their impact. 50% of clients surveyed reported outages due to power last year. 59 countries and jurisdictions have or are pursuing implementation of mandatory cap and trade systems. Monetization of energy efficiency will be created by Increased tax, utility incentives, and credits which will be sold and traded.

  6. The benefits are real. 70% energy saved $15.3 million saved 50% energy savings Care2Cut energy consumption by 70% with proactive management. Reduced energy usage by 340 megawatt hours. Earned and retired Energy Efficiency Certificates against goals. IBM Boulder 50% annual energy savings from free cooling used 75% of the calendar year LEED silver certified design 65% materials recycled and 33% new products from recycled materials Nationwide Insurance US $15 million cost savings anticipated over three years. 85-90% server utilization through virtualization. 80% reduction in environmental costs.

  7. Organizations need to take a holistic view of infrastructure across… ASSETS COMMUNICATIONSINFRASTRUCTURE FACILITIES & PROPERTY IT EQUIPMENT & DATA PRODUCTIONINFRASTRUCTURE Data Center Property MOBILITYINFRASTRUCTURE Servers Storage Applications & Data Distributed Systems HVAC Lighting Security Fire UPS PDU CRAC Chiller Cell Towers Production Equipment Trucking Fleets

  8. Building a green infrastructure requires new focus. IT Equipment Data and applications • Energy efficient hardware • Virtualization and consolidation • Innovative cooling technologies • Active energy management • Tiered storage • Lifecycle management, retention, archiving of data • Optimization of application servers • Application performance monitoring • Chargeback and usage accounting for energy • Consolidation and rationalization Data Center Facilities / Property • Instrumentation of all assets for power, temperature, layout, and problem identification • Intelligent building management systems • Accurate thermal and energy usage assessments • Extend life of existing infrastructure • Rationalize data center infrastructures across company • Design flexibility into new data center infrastructure Energy Management • Measure, collect, benchmark • Monitor, trend, manage • Tracking, verify, readiness for compliance • Earn energy efficiency certificates

  9. IT Equipment:Servers and storage designed for leadership energy efficiency. IBM System z10 IBM POWER Systems • Advanced Virtualization supporting the highest utilization rates • Modular and efficient design • More Work per Watt with POWER6 and EnergyScale technology • Virtualization leadership Over 80% savings in energy costs for consolidation Over 2x the performance per watt versus HP and Sun New generation of x86 servers deliver 2X performance in the same energy envelope. IBM Storage IBM System x IBM BladeCenter IBM iDataPlex • Scalability up to 96 cores • Performance per Watt leadership • Energy efficient consolidation platform • Broad set of chassis, blade, and I/O options • Designed for optimal energy efficiency supporting HPC and Web 2.0 workloads • Tiered storage solution can be 3X efficient compared to an all disk solution. Up to 67% less power than competitive equivalents Up to 36% better performance per watt than Dell Cuts energy costs 40% compared to competitive rack servers Eliminating the inadvertent storing of redundant information can save as much as 10X

  10. IT Equipment:Virtualization and consolidation boost utilization. Server Virtualization Client Virtualization Storage Virtualization Up to 40% overall TCO savings Up to 25% less capacity needed Up to 30-70% TCO savings • Up to 33-50% floor space and facility costs. • 33-70% hardware costs. • Up to 50% maintenance costs. • Up to 33% support costs. • Up to $50,000 power savings per 1,000TBs of installed storage. • Up to 60% migration costs savings. • Up to 300% increase in utilization • Up to 45% power savings. • Up to 90% deskside support. • Up to 50% on helpdesk. • Up to 75% in security and user administration.

  11. Data Center:Efficient growth with modular designs. High densityzone. Portable modular data center. Scalable modular data center. Enterprise modular data center. Defer 40-50% of capex and opex cost. Up to 20% less than traditional designs. Fully functional data center. 35% lower cost than site retrofit. • Rapidly deploy in 12-14 weeks. • Without impacting operations. • Standardized design for 5-20K sq feet. • Save up to 50% operational costs. • Turnkey center for 500-2,500 sq ft. • Implement in 8-12 weeks.

  12. Property/Facility:Instrumentation of energy and thermal metrics property wide. Energy Cost Reporting Graphical view with key energy & thermal metrics IBM Maximo Spatial (optional) Centralized Energy Views IBM Tivoli Usage & Accounting Manager (optional) IBM Enterprise Asset Management (optional) IBM Tivoli Monitoring for Energy Management Energy Reporting IBM Director Active Energy Manager INFORMATION TECHNOLOGY ASSETS FACILITIES & PROPERTY

  13. Data and application: Improve operations and environmental impact. Measure and demonstrate energy usage and improvements. Allocate energy costs to departmental services. Lower energy cost of applications by moving to most efficient platform at optimal time and developing applications tuned for virtualization. Intelligent management of business data to control energy use by dedupliction and compression of data. Business workloads and workforces drive energy use in data centers, server rooms, and with departmental data. Enable multi-site software development and collaboration reducing travel and paper usage.

  14. Modify infrastructure to optimize energy Predict and control energy usage & events Implement executive energy dashboard Measure and benchmark energy and thermal metrics Energy Management:A practical approach. INFORMATION TECHNOLOGY GOALS • Cost Reduction & Avoidance • Remove Operational Barriers • Manage Risk and Streamline Compliance REPORT MANAGE DISCOVER OPTIMIZE FACILITIES & PROPERTY ASSETS Get Started with these initiatives

  15. Getting Started: For more information on green infrastructure visit: ibm.com/green See Where You Are and What is Possible IBM Energy & Environment Benchmark Tool can show you how your Green Infrastructure compares to others in your industry Get started click here Learn how to design efficient data centers Learn how to save up to 50% operational costs from energy savings with IBM's Data Center Familytm of modular solutions. Get started click here Learn About IBM Program for Energy Efficiency Certificates The Efficiency Certificate (EC) program is how IBM customers can generate documented verification of energy reductions achieved through efficiency projects they undertake.

  16. Green infrastructure:Customers realize economic and operational benefits. Star Technology Services Ltd. Bryant University Care2 Inc. Kika-Leiner Group Need: Launched an initiative to address the amount of energy consumed by servers during idle periods. Need: Replace a “start-up 1.0” infrastructure with one that could absorb 2-4X planned growth, yet “walk-the-walk” as industry leader. Need: Manage both power and cooling capacity and begin to include non-IT resources into its event management Need: Rapid growth and business objectives required new green-by-design service Result: Having achieved 30% OPEX and 21% CAPEX cost reductions, turned to energy management to cap power on underutilized servers. Result: 66% reduction of space/Power reduced Earned and Retired ECCs against goals via certified process Result: Holistic view of energy consumption, with a single view of network, server and non-IT resources, simplifying management Result: First green data center in Austria reduces the energy use by up to 40 percent “IBM provides the ability to actively manage and reduce power usage in our datacenter to help realize an estimated 15% savings in energy consumption.” “The energy savings we documented from this project are both good for our bottom line and serve as an extremely important proof point for our members and our business.” “We can use the same infrastructure that we use for monitoring our networks and servers to monitor and measure non-IT devices. This information will give us a good baseline of our overall power usage.” “In IBM we have an IT partner who meets our ideal expectations for sustainable business”

  17. Environmental leadership:IBM case study results. Improving customer awareness of the issues with articles • 1990-2007 Lessons Learned • Avoided energy-use-CO2 emissions equivalent to 45% of IBM’s 1990 energy use • Saving $18.2 million per year in utility costs • Earned Leadership Status • Top 3 analysts recognize IBM leadership in data center services (Gartner, IDC, Forrester) • Over 3100 customer efficiency projects undertaken • #1 Green IT Vendor, Computerworld • #1 Vendor “Green 500” Supercomputing • CNET UK Business Technology “Green IT Initiative of the Year” • One of top 15 Green IT companies, InfoWorld, February 2008 Building a smarter planet TV advertising Providing Transparent and verified results Setting an example by earning awards http://www.ibm.com/ibm/responsibility/

  18. We’ve only just begun to uncover what is possible when building a green infrastructure. The world will continue to become smaller, flatter and hotter. By building green infrastructures we can drive sustainability and economic growth systemically –achieving benefits for both business and the planet. Let’s work together to drive real progress in our time.

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