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AT&T Yellow Pages

AT&T Yellow Pages. Southwestern Regional Business Matchmaking Aug. 2, 2006. AT&T Yellow Pages. World’s Largest Directory Operation With most experience in U.S. (128 years) Print Yellow Pages 750 titles, 110m copies, 13 states Internet Yellow Pages

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AT&T Yellow Pages

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  1. AT&T Yellow Pages Southwestern Regional Business Matchmaking Aug. 2, 2006

  2. AT&T Yellow Pages World’s Largest Directory Operation With most experience in U.S. (128 years) Print Yellow Pages 750 titles, 110m copies, 13 states Internet Yellow Pages Web Sites & Search Engine Solutions

  3. Source: Kelsey Group Industry overview Where consumers say they turn first for information on local businesses

  4. “Directional” Advertising Market $41.4 billion $29.7 billion Source: Kelsey Industry overview • We are in the directional advertising business • Bringing together sellers and buyers who are “Ready to Buy” • Traditional print Yellow Pages directories • Evolving Electronic Directories • Higher value than other forms of advertising • Pure permission based • 100% engaged audience • High, provable value • This market will grow nearly 40% by 2010 $41.4 billion $29.7 billion

  5. AT&T Yellow Pages • We are directional advertising experts offering small- and medium-size businesses One-stop, Complete Solutions: • Print Yellow Pages • Internet Yellow Pages (and future media, such as wireless and IPTV) • Web Site design & hosting • Search Engine Marketing

  6. AT&T Print Yellow Pages • Print Usage and Reach stable • Print references stable for last 5 years • 18-24 year olds use print YP 30% more than average consumer • Half of all adults use print YP every week • 70% make a purchase; spend 25% more • High ROI for advertisers • National 20:1 • Local 12:1

  7. The Houston AT&T Yellow Pages • Distribution of 3.58 Million Books • New Residences & Businesses / Other distribution outlets throughout Houston • By far, theUsage Leaderin the area • 13.1M references per month (424,000 per day) • AT&T Yellow Pages directories • attract consumers who are • “READY TO BUY”

  8. Searches 1.2B 750M 244M Internet Advertising Solutions • YELLOWPAGES.COM • Most intuitive brand • Right distribution partners • AOL, Switchboard, Yahoo! Local, Yahoo! Yellow Pages, AnyWho.com • National ad campaign • Web Sites / e-Stores • Search Engine Solutions

  9. One-stop shop for your directional advertising needs • + Most-used print Yellow Pages in our markets • + A leading Internet Yellow Pages • + Simple online search products • = Best solutions for local & national advertisers

  10. AT&T Yellow Pages • Directional advertising leader: • -- One company • -- One rep • -- One-stop solution

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