Perception and reading images 2

1. Perception and reading images 2

2. Introduction • To understand visual messages you have to know how to select visual elements, for example, how to recognise the main figure in a scene.

3. Reading a visual message requires the analysis of the following aspects: • The physical support that contains it • Its medium through which it is transmitted • The purpose of the message • Its possible meanings

4. DIFFERENT KINDS OF SUPPORTS

5. The medium…

6. The purpose of the image: Exhortativefunction

7. Discriptive function “Informative” function

8. A cross can have different meanings: religion, faith and strength but it can also symbolize death.

9. 1. THE VISUAL PERCEPTION AND THE OBSERVATION • In the entire perception process two types of aspects are united: • Objective aspects • Subjective aspects

10. Objective aspects Relations between shapes: 1. Variations of size 2. Overlapping 3. Loss of intensity of colour

11. Difference of Size

12. Overlapping

13. Loss of Intensity of Colour

14. SUBJECTIVE ASPECTS • Subjective Aspects Depend On: • Our Beliefs • Knowledge • Our State of Mind • Necessity • Motivation • Cultural Context

15. Our beliefs

16. Knowledge

17. Our State of Mind

18. MOTIVATION Necessity CULTURAL CONTEXT

19.  The combination of both aspects gives place to a PERSONAL interpretation  perception is different for each person Some people will recognize a dinosaur, others a duck or a llama

20. Difference between observation and visual perception • Observation = to look at the shapes and images with attention in order to analyse the objective aspects that we saw before (difference of size, colour, etc.) • Shapes (Organic, geometric) • Colours (Warm, cool, complementary, uniform, etc.) • Difference of size (similar, perspective, etc) • Loss of intensity • Overlapping • Textures

21. Difference between observation and visual perception • Perception=Feelingsproducedbyseeinganimage • Whereisthescenetaking place? • Howmanypeople are there in thescene? • What are theydoing? • Whatotherelements are there?

22. Aspects of observation • Two fundamental aspects of observation • Analyticalobservation • Identify and recognize the colours, shapes, lines, etc. of all elementsthatmake the object. For example, observing a guitar, of which we appreciateitsprofile, colour, texture, material, workmanship (acabado), etc. • Functionalobservation • Is relatedwith the meaning, functionoraction of the images. For example, when we watch ballet, we do notsee the structure of ballet shoesbut the action of dancing.

23. EXAMPLE OF DESCRIPTION OF AN IMAGE

24. ANALITIC OBSERVATION • Shapes: • Foreground: Geometricforms • Background: organicforms and geometricforms (thesun) • Colours: • Cool and darkcolours in thebackground, exceptbywarmcolours of thesun • Someprimarycolours in theforegroundlikegreencolour of thegrass

25. ANALITIC OBSERVATION • Difference of size • We can appreciateperspectivelines (thelandingstrip) • Loss of intensity • Thereis a verywelldefinedshape in foreground, butwesee a loss of intensity in thelayers of trees • Overlapping: • In thelayers of thetrees of thebackgroundwhich produces sensation of depth

26. FUNCTIONAL OBSERVATION • Wesee a fighterairplanelandingwiththerisingsun in thebackgroung. • We can scarcelyappreciatethepropellerspiningbecause of thespeed. • Wecouldsaythatthesceneisdevelopingon a island of thepacificoceanduringthesecondworldwar.