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You’re Always on Stage… Representing Your School

You’re Always on Stage… Representing Your School. Linda Wacyk Michigan Association of School Administrators MASSP Principal Boot Camp July 31, 2007. You’re Always on Stage… Representing Your School. Presenting to the school board… do your homework

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You’re Always on Stage… Representing Your School

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  1. You’re Always on Stage…Representing Your School Linda Wacyk Michigan Association of School Administrators MASSP Principal Boot Camp July 31, 2007

  2. You’re Always on Stage…Representing Your School • Presenting to the school board…do your homework • In the technological age…everybody is watching, all the time • It’s always on the record…you and the reporter

  3. Two basic rules for communication: • Be honest You're Always on Stage: Principal Boot Camp 2007

  4. Two basic rules for communication: • Be honest • Show respect/love You're Always on Stage: Principal Boot Camp 2007

  5. Presenting to the school board…do your homework • Know your audience • People receive messages through the filter of their own experience and beliefs • Remember board members are accountable to various constituencies and to their own beliefs about their role. • More focused on results than ever before You're Always on Stage: Principal Boot Camp 2007

  6. Presenting to the school board…do your homework • Know your audience • Know your facts • What’s the purpose of this presentation? • What are the facts? • Market your idea: • What’s the need? • Who will be served? • What will you do (specifically)? • When and how will you measure results? • WHY do you believe this can work? (Or if existing program update, how well is it working? You're Always on Stage: Principal Boot Camp 2007

  7. Presenting to the school board • Know your audience • Know your facts • Brush up on public speaking skills • Know the setting • Know your material • First impressions mean a lot • A wider audience is watching You're Always on Stage: Principal Boot Camp 2007

  8. Tapping technology…everybody is watching, all the time • Has its negatives • Your mistakes and missteps are repeated over and over and…. • Lines are blurring between school and home responsibility • Rumors spread with the click of a mouse You're Always on Stage: Principal Boot Camp 2007

  9. Tapping technology…everybody is watching, all the time • Has its negatives • Has its positives…use them to your advantage! • Branding • Rumor control • Managing big events • Proactive promotion of responsible use You're Always on Stage: Principal Boot Camp 2007

  10. Working with the Media…It’s always on the record • All about relationships • Give and expect courtesy • Understand and respect each other’s jobs • Invest the time up front • Research: earlier stories and district policy • Meet • Set ground rules You're Always on Stage: Principal Boot Camp 2007

  11. Working with the Media…It’s always on the record • All about relationships • Prepare your messages…as much as possible • Know how to use communication plans • Communicate your values • Don’t wait to be contacted You're Always on Stage: Principal Boot Camp 2007

  12. Working with the Media…It’s always on the record • All about relationships • Prepare your messages…as much as possible • Follow some simple rules • Be timely • Research & reflect • Keep your promises • Remember…you’re always on the record You're Always on Stage: Principal Boot Camp 2007

  13. Working with the Media…It’s always on the record • DO… • Be aware of—and able to answer—the negative or controversial side of every story. • Get your story out first..especially when it’s controversial. • Have a plan for big events. • Ask reporters to repeat what you’ve said. • Prepare…even in a crisis. • Practice some key messages for emergencies. • Accept responsibility when appropriate; promise action when necessary. You're Always on Stage: Principal Boot Camp 2007

  14. Working with the Media…It’s always on the record • DON’T… • Lie. Ever. • Say “no comment.” • Miss opportunities to tell your story • Ignore the power of non-verbals. • Consider the interview is over when the pencil is down. • Trust that reporters understand everything you say. You're Always on Stage: Principal Boot Camp 2007

  15. Resources • www.michiganedusource.org • Professional DevelopmentToday’s PowerPoint and resources • Communications ToolsGeneral communications templates and tools • Contact: • lwacyk@gomasa.org • 517-327-9268 Thank You Have a great year!

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