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Media Relations

Media Relations. Jan Northstar, MSA CMU Professional Development. What we will cover. Basic media types, characteristics Media relations policy Identifying spokesperson C onducting media interviews. Where Americans get their news.

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Media Relations

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  1. Media Relations Jan Northstar, MSA CMU Professional Development

  2. What we will cover Basic media types, characteristics Media relations policy Identifying spokesperson Conducting media interviews

  3. Where Americans get their news Almost three out of four U.S. adults (71%) watch local television news and 65% view network newscastsover the course of a month, according to Nielsen data from February 2013. “Since the fall of 2013, there has been a dramatic and conspicuous migration of high-profile journalists to digital news ventures. In October, Yahoo hired high-profile New York Times tech columnist David Pogue, who was followed a month later by Times political writer Matt Bai.” March 26, 2014, The Growth in Digital Reporting What it Means for Journalism and News Consumers By Mark Jurkowitz

  4. Where Americans get their news “In Changing News Landscape, Even Television is Vulnerable.” September 27, 2012.

  5. Basic Media Types • National (ABC, NBC, CBS) • Local/Regional (WAGA-TV) • Cable (CNN, FOX, MSNBC) • National, (USA Today, • New York Times), Local, Weekly, Daily • National (NPR, ABC) • Local/Regional (GPB, CBS) • Satellite (XM Sirius) • Twitter, Facebook, Blogs, Online News (HuffPost, Blaze), Citizen Journalist, Hybrids

  6. Stand up, live or taped Remote, live News Conference Talk Show, live or taped

  7. Media Relations Policy What is a media policy? Process for responding to a media question about your organization Who needs a media policy? Small and Medium-Sized Business Large Organizations

  8. Media Relations Policy Should contain: Core mission, values of company Process for handling media query Identification of spokesperson(s) Approach to outreach Protected information (health records, legal case)

  9. Identifying Spokesperson(s) Should be: Able to represent your brand well Knowledgeable about subject Outgoing and positive Trained to engage media Available

  10. Media Interviews A reporter just called, what do I do?

  11. Media Interviews

  12. Questions? Additional resources: www.journalism.org Media Training Tip: When You Don't Know The Answer http://www.youtube.com/watch?v=eDI1pbBL270 north1jm@cmich.edu

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