Rotary Membership Development Seminar

1. District Membership Seminar Thursday September 28, 2017 Service Above Self

2. Your Presenter District Responsibilities • Past District Governor 2013-14 • 2018 PETS Chair • Co-chair Short Term Youth Exchange Program to Japan • Co-chair RYLA • Foundation Committee • Finance Committee • District Webmaster • District Database Manager • RLI – Faculty and Site Coordinator Madison Club Responsibilities • Membership Secretary • Webmaster • EBulletin Editor • Scholarship Committee Chair • Board Member • Committee member x 3 Barry Kroll barrykroll@aol.com • Personal • 27 year Rotarian • Retired – YMCA CEO • Wine Maker - Gourmet Cook • Techo Geek

3. Rotary by the Numbers July 1, 2017

4. Where is Rotary Growing/Decreasing Around the Globe 1,234,491

5. Membership Statistics

6. Rotary’s great challenge • Membership • Recruiting good members • Properly orienting new members • Keeping members engaged and involved Membership development must be the highest priorities for every Rotary Club.

7. Rotary’s great challenge • Energy • Enthusiasm • Commitment • Membership Plan • Inspired Leadership Membership development must be the highest priorities for every Rotary Club.

8. What is Rotary? (Michael Angelo Caruso)

9. Who’s Job is it to Bring in Membersto your Rotary Club?

10. “Membership is Everyone’s Job”

11. Who in your Club has the primary responsibility for membership development? Club President / CEO Chief Engagement Officer

12. What is the single most important element of growing membership in your club?

13. What is the single most important element of growing membership in your club? Being a Vibrant Club

14. Resources

15. Best Practices toBe A Vibrant Club • Long Range Plan – Where you club should be in 3 – 5 years • Set annual goal and get the buy in of the club, enter goals into Rotary Central • Hold club assemblies regularly • Communicate openly in you club • Prepare members for future roles to maintain smooth transition of leadership • Adapt your clubs bylaws to support the way your club works • Develop strong relationships within your club • Make sure all members are involved • Coach new and current members in leading • Deal with issues and problems constructively

16. Basics of a Successful Club. • Create positive club experience for all members • Flexibility, Flexibility, Flexibility • Have great meetings – have a structured meeting with agenda and speakers • Regular get togethers in addition to club meetings • Method to raise funds • Have local and international service projects • Understand and learn about Rotary – Assembly - RLI • Have a leadership development plan • Have a membership development plan • Strong online presence – website, social media • Strong public relations; newsletter, flyers, bulletin, press relations • Strong business and administrative operations

17. The Story of the Rotary Club of Madison • Strive toward achieving the basics of a successful club • In the last 5 years, new members averaged 6-7 people, people leaving 7-9, membership declined 15% • Last year the Club determined that Membership Development was the top priority for the club • In 2016-2017 club has grown from 69 to 90 members • 21 new member joined towards our goal of 25 • 2 members have departed – departed net 18 members • Membership is discussed at every club meeting • Every member has committed to be involved in membership development

18. The Story of the Rotary Club of Madison • Last year the Club • Enhanced online presence • Updates strategic plan and bylaws • Implemented a leadership development plan • Worked on getting people to better know one another • Implemented flexibility in member participation • Stopped measuring attendance but encouraged participation and involvement • Revamped Membership Development Committee • Enhanced “new member” mentor program • Sent 14 people to Rotary Leadership Institute • Updated all policies and procedures • Identified 300 member prospects

19. The Story of the Rotary Club of Madison • Last year the Club • Membership Committee identified 250 member prospect • Members identified an addition 75 member prospects • Every member selected/assigned 2 prospects, every member assigned to a team of 7/8 members supervised by membership committee member • Members trained on how to ask and recruit, role play, elevator speech – participate in RLI. Membership discussed at every club meeting • Club President – needs to be an SOB or HOB • New member orientation and assimilation including fireside chat, new member orientation, mentor program, red badge program, new member check list, RLI training, involvement • Great service projects • Regular Club assemblies • Technology training

20. The Story of the Rotary Club of Madison • This Year • Continue to work on basics of a successful club • Refine this year’s plan. What worked, what didn’t work, what could have been done better • Leadership development – Leadership Commitment • Focus on involvement of all members • Better understanding of Rotary • Rotary topic and club assembly every 6 weeks • Involvement of members beyond the club • Try new stuff • Reduced fee for younger members • Free trail – Introductory pricing • Satisfaction guaranteed • Couples membership • Online meetings

21. Club - Membership Development Plan

22. Questions?

23. ROTARY CHANGES US AND WE CHANGE LIVES Thank you Service Above Self