1 / 23

2003 Economic Subject Matter Up Date

2003 Economic Subject Matter Up Date. Meat Goat Production Where are we now? ….Good, Terry Hutchens, Extension Associate, Goat Production University of Kentucky & Kentucky State University Tess Caudill, Kentucky Department of Agriculture, Marketing Division, Goat Marketing.

hernando
Download Presentation

2003 Economic Subject Matter Up Date

An Image/Link below is provided (as is) to download presentation Download Policy: Content on the Website is provided to you AS IS for your information and personal use and may not be sold / licensed / shared on other websites without getting consent from its author. Content is provided to you AS IS for your information and personal use only. Download presentation by click this link. While downloading, if for some reason you are not able to download a presentation, the publisher may have deleted the file from their server. During download, if you can't get a presentation, the file might be deleted by the publisher.

E N D

Presentation Transcript

  1. 2003 Economic Subject Matter Up Date Meat Goat Production Where are we now? ….Good, Terry Hutchens, Extension Associate, Goat Production University of Kentucky & Kentucky State University Tess Caudill, Kentucky Department of Agriculture, Marketing Division, Goat Marketing

  2. Information Black Hole

  3. Market Sketch • 300,000,000 U.S. Population (July, 2002) • 10% of the U.S. Population was born in another country • 51% is Hispanic • The remainder is Asia and African and many are of the Muslim faith

  4. Market Sketch • The major portion of goat meat sold commercially in the U.S. is imported • Australia, New Zealand and Canada • Off Shore Facilities • Centralized in-country slaughterhouses for lamb export • Piggyback goats

  5. U.S. Export Potential • No powerful lamb industry or infrastructure • Consistent strength of the U.S. dollar • So, why should U.S. retailers buy home grown meet when they can buy frozen for ½ price? • Farm fresh is what they want.

  6. Primary Issue • What are the ways and means to make goat meat more accessible to the consumer, processor, retailer or wholesaler of goat meat. • Quality product on a year round bases (Accelerated breeding or breeding groups) • Assist in nurturing culinary traditions • Adhere to specific carcass preferences (Blemish free) • Ethnic people must be made to feel welcome on the farm • The industry needs to go to the price/lb system • Don’t ignore the domestic market

  7. Marketing StrategiesPooling For The Regional & National Market • Pooling or co-mingling animals into graded livestock sales. • This is a good outlet for the small farmer who is not going to sell direct • Graded and grouped sales & Tel-O-Auction

  8. Average Price Slaughter Kid “Graded & Tel-O-Auction” (2003) Price / Lbs - cwt

  9. 2003 Kentucky Goat Prices 40-60 lb. Selection # 2 Graded Sales and Tel-O-Auctions Price / Head

  10. 2003 Kentucky Goat Prices 40-60 lb. Selection # 1 Non-graded, per head markets Price / Head + Added Value of Pooling $10.60 $11.25 $19.70 $11.60 $16.10 $7.90 $6.30 $11.60

  11. Kentucky Goat and Sheep Tel-O-Auction Delivery Locations • Paris • Irvington • Lebanon • Glasgow • Kentucky Graded Goat Sales • Kentuckiana Livestock, Marion (last Saturday of the month) • Barren River Livestock Market, Bowling Green (Third Wednesday of the month) • Paintsville Stockyards (First Friday of every other month)

  12. Three Year Average Goat Numbers San Antonio (97-99)

  13. Number of Slaughter KidsSold In“Graded & Tel-O-Auction” (2003)

  14. Average Price Paid By Weight “Graded & Tel-O-Auction”(2003)

  15. Average Price Paid By Grade “Graded & Tel-O-Auction” (2003)

  16. Marketing StrategiesPooling For The Local Market • Farmers approach ethnic groups at churches, mosque, international student groups, ethnic festivals…… • Make all arrangements ahead of sale • Two or more farmers pool 30 to 40 kids • Purchase upon inspection by the Imam • Purchase 60-80 lb intact males having purity of appearance: bad eyes, legs, abscesses or too fat

  17. Pooling For The Local Market • Price is $1.00/lb • Total price should not exceed $100 including slaughter and offal costs • ($30-$35 & $5) • Farmer transports the new owner’s animals to the slaughterhouse • The new owner’s take the processed meat home

  18. Marketing StrategiesPooling For On Farm Slaughter • Farmer sells the animal • Then new owner of the animal slaughters on the farm • Farmer needs facilities to catch blood and offal • New owner takes animal and offal home

  19. Or, the Alternative!!

  20. Marketing StrategiesPooling For The Cosmopolitan Gourmet & Health Set

  21. Gourmet & Health Set • Piggybacking on the KY wine industry • Ethnic events and festivals • Special cuts and high end restaurants • Price in accordance with the clientele • $5.50 – $10.50 / lbs • Remember added costs of doing business • Some meet cuts may need other outlets

  22. KY Processing of Halal Goat Meat • Kentucky Specialty Meats, Princeton, KY • Halal goat meat 500/week, Frozen barbequed goat Walmart • Farm Specialty Meats, Pine Knot, KY • Halal goat, beef and lamb, Halal microwaveable stews

  23. Conclusion • Take advantage of all available opportunities not just one outlet. • Farmers need to educate themselves • Farmers need to communicate • Farmers need realistic expectations • Generally speaking, we have done well in one year

More Related