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Learn about inventive techniques, explore online opportunities, and sell your creations successfully in this informative guide by Dr. Michael Zelin. Discover innovation methods, TRIZ principles for art, and levels of novelty in technical and non-technical inventions.
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Art of Invention & Invention in Art: > What to invent> How to invent > How to sell your invention Dr. Michael Zelin Agenda • Background • Innovation Methods • New Online Opportunities • Conclusions June, 2018
Background • Technical (physical) inventions & non-technical (meta-physical) inventions • 3 main questions: • What to invent? • How to invent? • How to sell your invention? The Automotive Art of Danny Whitfield
Background • Individual artists vs. teams • Try to be original – start from scratch • Improve existing pieces • Improve this presentation • Go to: http://www.sponsorschoose.org/russian/kids/artcontest/artbusiness • Offer improvements • Share benefits of creative collaboration
What to Invent? • Use beyond enjoying art • Post cards • T-shirt designs • Calendars • More • Gallery of Creative Challenges http://www.sponsorschoose.org/russian/kids/artcontest/creativechallenges • Offer your solutions & get rewards
How to Invent? • Invention methods • In 1,000 years of technical innovation, people invented ways how to invent • Two categories • Systematic thinking: TRIZ, Morphological Analysis • Creative (out-of-box) thinking • Can be applied to Art TRIZ-Principles for Art-Composition Elena Novitskaya
History of TRIZ • Founder- Genrikh Altshuller • patent department of Soviet navy, 1946 • Stalin’s concentration camp • Russian Public TRIZ University • seminars & training classes • A dozen TRIZ companies in the US • training & consulting
Levels of Novelty • Levels of novelty in Technical & Non-Technical systems Artistic (meta-physical) inventions Technical (Physical) Inventions Level 1 A simple improvement based on the knowledge available from the same specific technical field Level 2 Solution of a technical contradiction based on the knowledge from the same industry Level 3 Solution of a physical contradiction based on the knowledge from other industries Level 4 A breakthrough solution based on the knowledge from different fields of science Level 5 Discovery of a new phenomena A simple modification within the same type of work Solution based on the knowledge within the genre Solution based on the knowledge outside the genre A breakthrough solution based on the knowledge from different fields of art Discovery of a new type of art - new phenomena in art: Biological Art, etc.
1. Segmentation • A. Divide an object or system into independent parts Technical example: segmented manifold
1. Segmentation • B. Make an object or system easy to disassemble • modular elements Technical example: interlocking floor boards
1. Segmentation • C. Increase the degree of fragmentation or segmentation Dunlop ATV KT121 Tires Dunlop ATV KT325 Tires Technical example: increased number of tire tread lugs
3. Local Quality Technical example: local heating (induction heating)
4. Asymmetry Technical example: local heating (induction heating)
5. Combining Technical Example: combined digital radio and projection clock
6. Universality • A. An object can perform several different functions. Technical Example: Tablet PC-- can be used as a tablet and a laptop
7. Nesting • Use to save space & combine different size products Ship in a Bottle Ship in a Bottle Technical Example: Telescope
8. Anti-Gravity • A. Combine with an object providing lifting force • B. Compensate by combining with aerodynamic or hydrodynamic force of environment Wells Fargo Balloon Disney's photomosaics constructed from guests' photos Technical Example: suspension apparatus
10. Prior Action • A. Change an object or system fully or partially in advance • B. Pre-arrange objects or systems to ensure their immediate action from the most convenient place Drawing by numbers & color books Technical Example: pre-soaked tissue & napkins
Morphological Analysis • Developed by Fritz Zwicky, a Swiss-American astrophysicist in 1930- 1960s • Method allows: • establish relationships between variables at different levels • covers all possible solutions • rigorous structuring and investigation of the internal properties
Creative Thinking: Natural Designs • Principles applied to technical systems and Art Rolling chair Ceiling fan
Forcing Associations: Natural Design • Nature inspired solutions Cable contractions