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Program Overview November 2010

Program Overview November 2010. “Record of extreme ruthless behavior…”. • Baseless attacks repeated often enough become truths • Shell organizations with nebulous ties to special interests. “Neutralize excessive influence over the legal and political systems…”.

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Program Overview November 2010

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  1. Program Overview November 2010

  2. “Record of extreme ruthless behavior…” • Baseless attacks repeated often enough become truths • Shell organizations with nebulous ties to special interests

  3. “Neutralize excessive influence over the legal and political systems…” • Wielding every media channel, traditional and social • Demonizing images, messages: i.e., “Terrorists and Trial Lawyers?”

  4. “Lawyers win, you lose…” •Pledge for America calls for legal reform • Trumped up statistics blame trial attorneys for sagging economy

  5. “I sue you because that’s what I do…” • Hammering at urban myths until the become urban realities

  6. “Iowans voted for freedom…,” says Vander Plaats • Propaganda campaign translates into electoral and legislative setbacks for civil justice system

  7. Defeat at the Capitol • Wisconsin’s governor, legislature approve sweeping changes to rights of injured people • Coming to a capitol near you!

  8. Let America Know… the truth about civil justice!

  9. Project Goals • Let America know… the truth about civil justice issues • Build and energize a national base of citizen support • Provide attorneys with an effective, affordable marketing tool

  10. Project Strategies • Energize clients – the trial bar’s greatest constituency • Support and educate our political friends and allies • Create and coordinate powerful messaging • FIGHT BACK

  11. You Should KnowEmail-based Newsletter Customized by each individual trial lawyer Professional content guided by TLAs Monthly giveaway Podcast social media component

  12. You Should KnowEmail-based Newsletter Customized by each individual trial lawyer Professional content guided by TLAs Monthly giveaway Podcast social media component

  13. You Should Know2010-11 Issues Auto Insurance Limits Texting, Talking & Driving Toyota Recall Home Owners Insurance Buying a Safe Car Insurance Tricks of the Trade: Delay, Deny, Defend Justice Served Awards 10 Minutes, 10 Hours After an Auto Accident

  14. IAJ Participation Leadership Endorsement & Memberships 11 Issues: April 10 – February 11 2,700 Client Subscribers So Far Overall Minnesota/ Wisconsin/ National 8,000-plus Client Subscribers

  15. ResultsReader Response Vividly demonstrates campaign effectiveness Improving image of trial lawyers and their clients Generating referrals

  16. ResultsReader Response Vividly demonstrates campaign effectiveness Improving image of trial lawyers and their clients Generating referrals

  17. ResultsAction Alert Association Controlled

  18. ResultsMember Response Referrals Client Appreciation Top of Mind Awareness Acceptance: 72 Unsubscribes (less than 2%)

  19. ResultsNational Recognition Trial Lawyer Associations Affiliated Organizations

  20. Let America KnowCost $49.95/ Month - $99 Activation Fee One Flat Fee. No Hidden Costs. No Contracts. No Subscriber Limit. Permission-Based E-Mail Documented As Highly Effective Marketing Tool ROI Nearly 50 to 1 Supports PR Work of IAJ LetAmericaKnow.com No Toll: (866) 589-7670

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