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Stephen Stesney – Product Manager TOC 2012 - NYC February 15, 2012

Leveraging Existing Assets for New Markets – First Street. Stephen Stesney – Product Manager TOC 2012 - NYC February 15, 2012. CQ Press Directories. Leveraging Existing Assets for New Markets - TOC 2012. Market for Directories. Core Market Almost entirely print-based subscriptions

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Stephen Stesney – Product Manager TOC 2012 - NYC February 15, 2012

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  1. Leveraging Existing Assets for New Markets – First Street Stephen Stesney – Product Manager TOC 2012 - NYC February 15, 2012

  2. CQ Press Directories Leveraging Existing Assets for New Markets - TOC 2012

  3. Market for Directories • Core Market • Almost entirely print-based subscriptions • Government • Professional • Secondary Market • Leading electronic subscriptions • Associations • Media Stable, mature market

  4. How did we do it? • Digitized 20 years of Congressional and federal staff directories • Painstakingly disambiguated the data to create complete work histories • Added government data to enhance the directory data • Created a dynamic interface and cool visualization

  5. What is it? • “politically-minded LinkedIn” - Mashable • “a sort of LinkedIn for Washington insidersmaking it perhaps the most powerful social network you've never heard of” – Fast Company • “a bit like a Facebook for lobbyists, allowing someone to peer into people’s histories and professional connections” - The New York Times

  6. Creating a New Market • First Street enables CQ Press and Sage to move beyond the directory market • Political Intelligence market • Data driven solution providing key intelligence about people and legislation • Who are the players in policy debates? • How are they related? • Why are they involved in the issue? • What legislation are they lobbying?

  7. Market for First Street • Professional • Law/Lobbying Firms • Corporations • Political organizations • Recruiting firms • Associations • Media • Government • Academic

  8. Check it out for yourself • Sign up for a free 14 day trial: • http://firststreet.cqpress.com • Promo Code: TOC • First Street Research Group • Exclusive reports and analysis of First Street data • http://firststreetresearch.cqpress.com/

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