RWS Consulting | Roberta Biese | 202.409.8113

1. RWS Consulting | Roberta Biese | 202.409.8113

2. FOR BUSINESS SUCCESS!

3. AUDIENCE POLL • Personal Business • LinkedIn • Facebook • Twitter • Google+

4. LinkedIn • Business page • SEO benefits • Connect with Groups • Share ideas and expertise • Stay on top of industry news • Work newsfeed 15 minutes a day

5. LinkedIn • Start with your Personal Page • Then add on your Business Page • Online Business Card • Online Networking

6. LinkedIn

8. FACEBOOK

9. REMEMBER… • You have to connect with people where THEY are! • Facebook gives them a way to connect with you • Per techcrunch.com – only about 12% of posts will be • seen unless you ADVERTISE!

10. HELPFUL HINTS • Have your Staff "LIKE" your Business page • Post snippets from your Blog • Significantly leverage who sees your posts

11. TIPS • Optimize your profile • Vanity URL • Add your Facebook icon/link to your website & email • Cover photo for Special Offers & Increase Engagement • Content – share other articles on your Facebook • Only post ONE time per topic (avoid spamming)

12. CONNECT WITH & PROMOTE YOUR CUSTOMERS! • Feature business partners and customers • Share articles and content relevant to your audience • Use the 80/20 rule • Facebook ads - necessary to reach wider audience / • grow LIKES

13. SO HOW DOES IT WORK? • Friend ALL your clients • Only 5% of contacts will see your post • Your clients will see 100% of your LIKES and • COMMENTS on your client pages • To use as business marketing tool you have to • advertise • Only post one time per topic - don't want to spam

14. ADVERTISE? • Select Target Market • Facebook requires a minimum number of people to • advertise directly to your own followers • Target ~500 - hyper specific; know your target! • Can be as little as $5 per day

15. WHAT DOES ADVERTISING COST FOR B2C? (MOTORCYCLE STORE) • RETAIL: B2C - $5/day budget • Age 19-65 • Like Motorcycles • Like Harley Davidson • Like Motocross • Like Racing • Got 4000 LIKES / Cost: $0.04 per LIKE

16. WHAT DOES ADVERTISING COST FOR B2B? (VIDEOGRAPHER) • B2B - $5/day budget • People within 50 miles • 21 & older • Interested in videography and similar keywords • Got 125 LIKES after 2 months / Cost: $1.20 per LIKE

17. HOW DO I OPTIMIZE MY PROFILE? • Include logo properly • Cover photo with call to action - include link to website • Change your Cover Photo • Once a Month • With Promotions • Add weblink in ABOUT section of profile in the Short • Description section • Claim your Vanity URL • Example: www.facebook.com/RWSConsultingCorp • 25 Likes needed

18. WHY SHOULD YOUR BUSINESS BE ON TWITTER?

19. WHAT'S THE BENEFIT FOR MY BUSINESS? • Provide Customer Service & Prospect for new clients • Look for people talking about the type of services • you provide • Recommendations (both ways)…remember the phone • Answer customer questions • Position your business as an authority in your industry

20. TWITTER STATISTICS

21. TWITTER STATISTICS • Average Twitter user has 115 followers • 37% of Twitter users will purchase from • a brand they are following • 40% of Twitter users rarely post, but • consume content • Over 90% of people follow businesses • for Discounts & Promos

22. TIPS • Optimize your profile • Personalize your background image as it relates to • your company • Personalize your header image • Check out FirepoleMarketing.com • Make your signature Twitter friendly

23. OPTIMIZE YOUR EFFORTS • Best times to POST = Noon to 6pm • Brands show 17% more engagement on Saturdays & Sundays • B2B - Wednesday is good • B2C - Also Monday & Wednesday • B2B - Keep tweets 11-15 words for maximum click-thru rates; • 1- 5 for B2C • Avoid question marks - 39% fewer clicks • 70% of Small Businesses are on Twitter - are YOU? • Sources: • socialmediatoday.com • twitter.com • digitalbuzzblog.com • hubspot.com • bluehatmaketing.com • mediabistro.com • jeffbullas.com • intelliware.com • entrepreneur.com • bitrebels.com • mashable.com

24. OPTIMIZATION • Link to website with description of company • Name • Twitter Handle • Description • Web Address • If local, include your city and state

25. STRATEGY • Recommend other people • Cross-promote strategic partners • Someone searching for a good Realtor • Mortgage company recommends • Post several times/day and REPEAT • Native content • Longer on Facebook • Shorter on Twitter with trending

26. GOOGLE+ • Increase your SEO • Follow customers • Use your "Circles" to organize your followers • Communicate with them in a more targeted manor

27. TIPS • Optimize your profile • Setup Google+ Authorship - if you have a blog or do • guest posting • Increases clickability or your content • Google Search - how many circles are you in? • Adds to credibility • You'll be acting as a PERSON, not a Business • Or, create a Business page and connect it to your • personal account

28. IN CLOSING… • Did you learn anything new? • We all evaluate OUR efforts, but what is your • Competition doing? • How do you compare today? • How will you compare tomorrow? • Do you want to wait and make up lost ground? • Do you want to start now and be the leader?

29. THANK YOU!