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RWS Consulting | Roberta Biese | 202.409.8113

RWS Consulting | Roberta Biese | 202.409.8113. FOR BUSINESS SUCCESS!. AUDIENCE POLL. Personal. LinkedIn Facebook Twitter Google+ You Tube. AUDIENCE POLL. Business. LinkedIn Facebook Twitter Google+ You Tube. Short videos Quality of video Content How often SEO benefit.

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RWS Consulting | Roberta Biese | 202.409.8113

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  1. RWS Consulting | Roberta Biese | 202.409.8113

  2. FOR BUSINESS SUCCESS!

  3. AUDIENCE POLL • Personal • LinkedIn • Facebook • Twitter • Google+ • You Tube

  4. AUDIENCE POLL • Business • LinkedIn • Facebook • Twitter • Google+ • You Tube

  5. Short videos • Quality of video • Content • How often • SEO benefit

  6. Start with your Personal Page • Then add on your Business Page • Online Business Card • Online Networking

  7. Own a business = Business page • SEO benefits • Connect with Groups • Share ideas and expertise • Stay on top of industry news • Work newsfeed 15 minutes a day

  8. FACEBOOK

  9. REMEMBER… • You have to connect with people where THEY are! • Facebook gives them a way to connect with you • Per techcrunch.com – only about 12% of posts will be • seen unless you ADVERTISE!

  10. HELPFUL • HINTS • Have your Staff "LIKE" your • Business page • Post snippets from your Blog • Significantly leverage who • sees your posts

  11. TIPS • Optimize your profile • Vanity URL • Add your Facebook icon/link to your website & email • Cover photo for Special Offers & Increase Engagement • Content – share other articles on your Facebook • Only post ONE time per topic (avoid spamming)

  12. CONNECT WITH & PROMOTE YOUR CUSTOMERS! • Feature business partners and customers • Share articles and content relevant to your audience • Use the 80/20 rule • Facebook ads - necessary to reach wider audience / • grow LIKES

  13. SO HOW DOES IT WORK? • “Like” ALL your clients • Only 5% of contacts will see your post • Your clients will see 100% of your LIKES and • COMMENTS on their pages • To use as business marketing tool you have to • advertise • Only post one time per topic - don't want to spam

  14. Select Target Market • Facebook requires a minimum number of people to • advertise directly to your own followers • Target ~500 - hyper specific; know your target! • Can be as little as $5 per day

  15. WHAT DOES ADVERTISING COST FOR B2C? (MOTORCYCLE STORE) • RETAIL: B2C - $5/day budget • Age 19-65 • Like Motorcycles • Like Harley Davidson • Like Motocross • Like Racing • Got 4000 LIKES / Cost: $0.04 per LIKE

  16. WHAT DOES ADVERTISING COST FOR B2B? (VIDEOGRAPHER) • B2B - $5/day budget • People within 50 miles • 21 & older • Interested in videography and similar keywords • Got 125 LIKES after 2 months / Cost: $1.20 per LIKE

  17. HOW DO I OPTIMIZE MY PROFILE? • Include logo properly • Cover photo with call to action - include link to website • Change your Cover Photo • Once a Month • With Promotions • Add weblink in ABOUT section of profile in the Short • Description section • Claim your Vanity URL • Example: www.facebook.com/RWSConsultingCorp • 25 Likes needed

  18. WHY SHOULD YOUR BUSINESS BE ON TWITTER?

  19. WHAT'S THE BENEFIT FOR MY BUSINESS? • Provide Customer Service & Prospect for new clients • Look for people talking about the type of services • you provide • Recommendations (both ways)…remember the phone • Answer customer questions • Position your business as an authority in your industry

  20. TWITTER STATISTICS

  21. TWITTER STATISTICS • Average Twitter user has 115 followers • 37% of Twitter users will purchase from • a brand they are following • 40% of Twitter users rarely post, but • consume content • Over 90% of people follow businesses • for Discounts & Promos

  22. TIPS • Optimize your profile • Personalize your background image as it relates to • your company • Personalize your header image

  23. OPTIMIZE YOUR EFFORTS • Best times to POST = Noon to 6pm • Brands show 17% more engagement on Saturdays & Sundays • B2B - Wednesday is good • B2C - Also Monday & Wednesday • B2B - Keep tweets 11-15 words for maximum click-thru rates; • 1- 5 for B2C • Avoid question marks - 39% fewer clicks • 70% of Small Businesses are on Twitter - are YOU? • Sources: • socialmediatoday.com • twitter.com • digitalbuzzblog.com • hubspot.com • bluehatmaketing.com • mediabistro.com • jeffbullas.com • intelliware.com • entrepreneur.com • bitrebels.com • mashable.com

  24. OPTIMIZATION • Link to website with description of company • Name • Twitter Handle • Description • Web Address • If local, include your city and state

  25. STRATEGY • Recommend other people • Cross-promote strategic partners • Someone searching for a good Realtor • Mortgage company recommends • Post several times/day and REPEAT • Native content • Longer on Facebook • Shorter on Twitter with trending

  26. GOOGLE+ • Increase your SEO • Follow customers • Use your "Circles" to organize your followers • Communicate with them in a more targeted manor • Grow your ratings and benefit on Google!

  27. IN CLOSING… • We all evaluate OUR efforts, but what is your • Competition doing? • How do you compare? • Do you want to wait and make up lost ground? • Do you want to start now and be the leader?

  28. THANK YOU!

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