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Company Presentation. Lowe’s Home Improvement (LOW) Joanna Andrews November 12, 2012. Agenda. Overview. Agenda. Overview Product . Agenda. Overview Product Competition. Agenda. Overview Product Competition Performance. Agenda. Overview Product Competition Performance
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Company Presentation • Lowe’s Home Improvement • (LOW) • Joanna Andrews • November 12, 2012
Agenda • Overview
Agenda • Overview • Product
Agenda • Overview • Product • Competition
Agenda • Overview • Product • Competition • Performance
Agenda • Overview • Product • Competition • Performance • Summary
Agenda • Overview • Product • Competition • Performance • Summary
ABC Company • Overview
Overview • History • Founded: 1946 by Lucius Lowe • Dream: To extinguish wholesalers -deal only with manufacturers • Original name: North Wilkesboro Hardware Company (NC)
History (Cont’d) • Corporate facilities: Mooresville & Wilkesboro, NC • How are they doing? 2nd largest home improvement retailer worldwide • Operations in Canada & Mexico • 1,745 stores & 248,000 employees
ABC Company • Industry and Products (15 Product Categories)
Home Improvement Industry & Product Kobalt® allen+roth® Harbor Breeze® Task Force®
Home Improvement Industry & Product (Cont’d) • Core competencies: • Diverse brand differentiation – private brands • Gatehouse® (key locks, door knobs), Lowe’s Garden Club Select™, etc. • Customer focus • Removal of wholesaler
Lowe’s Commercial http://www.youtube.com/watch?v=jK6w1_D1GdE
ABC Company • Competition
Competition • Competitors: The Home Depot, Inc.; Ace Hardware Corporation; The Sherwin-Williams Company • Competitors products • HD & Ace Hardware: Appliances, décor, flooring, paint, bath, power equipment; etc. • SHW: Paint
Competition (Cont’d) - Strategy • Customers #1 – DIY programs • Low prices • Children’s programs • My Lowe’s Card; support • Advanced IT • Online shopping
ABC Company • Performance
Performance FORTUNE ® 100 company Public sent 1961
Social Responsibility & Environmental Sustainability • 1,660 education projects • 2, 396 community improvement projects • Community: Aided in creating a greenhouse for the Sumter County Career Center in Sumter, S.C. ($10,000 grant) • Education: Presented financial and creative aid to middle school students in Charlotte N.C. to renovate the student lounge (Lowe’s Heroes Giving Coast to Coast)
Social Responsibility (Cont’d) • Partnerships: • Habitat for Humanity • American Red Cross • Rebuilding Together (home rehabilitation program)
ABC Company • Summary
Summary • What are the company’s prospects? • Despite the company’s decreasing positivity in its financial records and number two position in the world-wide and national home improvement chain, I believe the company will spring forward in the coming years. Its advantages in customer service and popular private brands gives the company an edge over its competitors.
ABC Company • Questions?
Sources • http://media.lowes.com/about-lowes/ • http://finance.yahoo.com/q/co?s=LOW+Competitors • http://www.homedepot.com/ • http://www.acehardware.com/home/index.jsp • http://financials.morningstar.com/income-statement/is.html?t=LOW&culture=en-US • http://finance.yahoo.com/q/co?s=LOW+Competitors • http://blogs.findlaw.com/courtside/2009/09/lowes-workers-overtime-case-settled-for-295m.html • blogs.findlaw.com/courtside/2009/09/lowes-workers-overtime-case-settled-for-295m.html • http://www.youtube.com/watch?v=jK6w1_D1GdE • http://responsibility.lowes.com/environment/our-programs/our-mission/