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Irish Racing - A World Centre of Excellence A Presentation to The Business of Sport Conference

Irish Racing - A World Centre of Excellence A Presentation to The Business of Sport Conference University College Dublin Friday 28 th May 2004 Brian Kavanagh, Chief Executive Horse Racing Ireland. 27 Irish Racecourses. Key Economic Indicators.

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Irish Racing - A World Centre of Excellence A Presentation to The Business of Sport Conference

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  1. Irish Racing - A World Centre of Excellence A Presentation to The Business of Sport Conference University College Dublin Friday 28th May 2004 Brian Kavanagh, Chief Executive Horse Racing Ireland

  2. 27 Irish Racecourses

  3. Key Economic Indicators • Total Value of Assets Employed - €2.5 billion • Full time Employment 13,000 – 25,000 earn an income • Gross Output of Breeding Sector - €180 million per annum • 4% of Total Gross Agricultural Output = Bloodstock • Total Attendances Annually - 1.4 million • Total On-Course Betting 2003 – €237 million

  4. Horse Racing Ireland -Mission Statement- To develop and promote Ireland as a world centre of excellence for horse racing and breeding

  5. Foal Population by Country 2003

  6. Horses in Training 1999-2003

  7. Prizemoney 1999-2003

  8. New Owner Registrations 1999-2003

  9. The world comes to Ireland to BREED horses • 10,500 Foals Annually • 42% of Total EU Output • Top Stallions in world • Significant Inward Investment • International Reputation

  10. The World comes to Ireland to BUY horses • 2 Public Sales Companies - Goffs & Tattersalls Ireland - • Total Value of Public Sales in 2003 – €114m • Total Value of Privates Sales in 2003 - €50m Approx. • Bloodstock Exports from Ireland to Over 25 Countries in 2003

  11. The world comes to Ireland to RACE horses • Highest Quality Racing in the World • Highest Prizemoney in Europe • 364 Overseas Owners have Invested Here • 21% Increase in Horses in Training Best Mate Champion Stakes

  12. Irish Racing – An International Success Story • Irish Jockeys • Cheltenham • Grand National • Epsom • Melbourne Cup – Film 3 • Breeders Cup – Film 4

  13. Breeding Ownership Sponsorship Horse Racing as an Investment

  14. Investing in Breeding • Stallions - Tax Incentives • Broodmares/Breeding Stock • High Risk – High Return • Farming Sector Benefits • Environmentally Sound

  15. “…there in nothing in sport that compares with the thrill of seeing a horse carry your colours and winning…” Patrick Donovan, owner of Oaks winner Vintage Tipple Investing in Ownership • 6,000 Active Owners • Estimated Annual Cost - €13,500 • Total Prizemoney - €50 million • Syndicates - Brave Inca

  16. Investing in Race Sponsorship • Good for Business • Good for Customers • Good for Staff • Annual Sponsorship – €7.1m • Increase of € 1m in 2 years Budweiser Irish Derby

  17. Who goes racing? Gender of Race Goers Age Profile of Race Goers Behavior & Attitudes Research

  18. Hector Ad Campaign HRI TV Ad

  19. Ireland -A World Centre of Excellence- Brian Kavanagh, Chief Executive Horse Racing Ireland

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