Critical thinking (& viewing) about media

1. Critical thinking (& viewing) about media Frank Baker media educatorfbaker1346@aol.com Media Literacy Clearinghouse www.frankwbaker.com January 26, 2007

2. Critical thinking (& viewing) about media

3. Multitasking “digital natives”

4. Predicted Media Use: 2007(hours per person) 20072000Watching TV 1,555 1,467Listening radio 974 942Using Internet 195 104Reading newspapers 175 201Reading magazines 122 135Reading books 106 105Playing videogames 86 64 "Media Usage and Consumer Spending: 2000 to 2009." US Census Bureau

5. Critical thinking (& viewing) about media

6. Critical thinking (& viewing)about media Recommendation:Becoming smarter about new sources of information.“In an age of overflowing information and proliferating media, kids need to rapidly process what's coming at them and distinguish between what‘s reliable and what isn't.” Dec. 10, 2006 December 10, 2006

7. Critical thinking (& viewing)about media "In school, we spend 13 years on reading and writing. That's great, but how many years do we spend on media literacy? It's virtually zero. It seems like a missed opportunity." Dr. David Thornburg, Senior fellow of the Congressional Institute for the Future

8. Critical thinking (& viewing)about media “Movies, advertisements, and all other visual media are tools teachers need to use and media we must master if we are to maintain our credibility in the coming years.”Jim Burke, fromThe English Teacher’s Companion

9. Critical thinking (& viewing)about media “It would be a breach of our duties as teachers for us to ignore the rhetorical power of visual forms of media in combination with text and sound..the critical media literacy we need to teach must include evaluation of these media, lest our students fail to see, understand, and learn to harness the persuasive power of visual media.” NTCE Resolution on Visual Literacy

10. Critical thinking (& viewing)about media Principles of Adolescent Literacy Reform “Research shows, for example, that a media-literacy curriculum can lead students to read with higher comprehension scores, write longer paragraphs, and identify more features of purpose and audience in reading selections.” (Hobbs & Frost, 2003)

11. Critical thinking (& viewing)about media   “Media education seeks to develop awareness of the ways in which meaning is made in media texts, and developing skills of textual analysis.”(Source: Media Education: An Introduction Alvardo & Barrett, 1992)

12. Six Key Areas ofMedia literacy education 1. Who made this text and why? (Agency) 2. What sort of text is this? (Category) 3. How was this text produced? (Technology) 4. How do I make sense of this text? (Language) 5. Who is the intended audience of this text? (Audience) 6. What does this text say about its subject? (Representation)

13. Critical thinking (& viewing)about media Revised ELA StandardsGuiding Principle 8 An effective English language arts curriculum provides for literacy in all forms of media.

14. Critical thinking (& viewing)about media Current ELA: Communication: Viewing Grades 6-8 • analyze print & nonprint sources for accuracy, bias, intent or purpose • evaluate the ways that the use of language, the medium, and the presentation contribute to the meaning/impact • evaluate how different nonprint sources influence and inform

15. Critical thinking (& viewing)about media • evaluate the use of details, character, setting, sequence, cause and effect, imagery and sound in nonprint sources ELA Communication: Viewing Grades 9-12 • Demonstrate the ability to make connections between nonprint sources and his/her prior knowledge, other sources and the world. • Compare/contrast: different viewpoints/treatment of a given situation or event

17. Media literacy ideas for ELA • Non-print texts (TV, film, music) • Understanding bias & stereotypes • Analyzing techniques of persuasion (for example– in advertising) • The language of TV/film (camera work, lighting, music) • Visual literacy (photography) • Blogging; graphic novels

18. Media literacy-critical inquiry • Who created produced the message? • What was the producer’s purpose? • For whose eyeballs is this intended? • What techniques are used both to: a) attract attention b) increase believability • Who or what might be omitted and why? • Where can I go to verify the message?

21. Editorial cartoons

22. Print advertisements • Who created it? • For what purpose? • For which audience? • Using what techniques? • What lifestyle is promoted? • Where (what publication) might you find this; why? • How does it make you feel? • How might I change the message?

23. Print advertisements

24. Moving images: TV & Film The languages of TV & film include: • CAMERA • LIGHTS • SOUND • EDITING • SET DESIGN

25. Moving images: TV TV Commercial: Cell Phones (audio and video)Everyone listens (with their eyes closed) At the conclusion, open your eyes and write down everything you HEARD Script

26. Moving images: TV VISA commercial Critical analysis & deconstruction • Setting; Time of day • Role of music • Facial expressions as customer meets cashier • Implied message intended by VISA

27. Moving images: film Docu-drama Novel AdaptationOpening techniques Opening (symbolism)

28. Student media production Animaction: Anti tobacco PSA messages One camera video production: Vermont

29. Workshops Invite Frank Baker to be a part of your next professional development opportunity.fbaker1346@aol.com (803) 254-8987Media Literacy Clearinghouse www.frankwbaker.com