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TDF MEDIA SERVICES Because we care about your content Julien SELIGMANN – CEO – TDF Media SERVICES julien.seligmann@tdf.

TDF MEDIA SERVICES Because we care about your content Julien SELIGMANN – CEO – TDF Media SERVICES julien.seligmann@tdf.fr TV Puls , Stockholm, J anuary 2013. EVERYTHING IS IN THE TV. M edia Services. TDF GROUP. TDF GROUP

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TDF MEDIA SERVICES Because we care about your content Julien SELIGMANN – CEO – TDF Media SERVICES julien.seligmann@tdf.

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  1. TDF MEDIA SERVICESBecause we care about your content Julien SELIGMANN – CEO – TDF Media SERVICES julien.seligmann@tdf.fr TV Puls, Stockholm, January 2013

  2. EVERYTHING IS IN THE TV Media Services

  3. TDF GROUP • TDF GROUP • TDF is positioned at the centre of the new digital, mobile and multimedia technologies • A European Group • TDF operates a multi-format terrestrial platform for managing and distributing audio, video and data to all types of receivers • Designing and operating telecoms networks • 11.000 sites in Europe • 1.4 Bn € revenue • TDF is present in France, Germany, Finland, Hungary, Poland, Sweden, Norway, Denmark, Estonia, Spain and Monaco. Media Services

  4. MEDIA SERVICES • MEDIA SERVICES COMPANIES • BeBanjo SmartJog • Cognacq-Jay Image PSN • QbrickMediamobile • A TDF GROUP BUSINESS UNIT • Focus on innovation / digital media • Large European footprint • Full range of technological services • 500employees • 1 500 customers USP End-to-end solution for OTT and HbbTV platform Single contact point for customers with well packaged products combined with professional services • MISSION & STRATEGY • To become Europe’s favourite media solution company • Create innovative and multi-device end-to-end solutions for the management, processing, delivery and monetization of video • Lead innovation in DTT / OTT hybrid services Media Services

  5. HBBTV Broadcast and broadband delivery of entertainment content through connected TV sets and set-top boxes • Version 1.5 of the HbbTV specification updated version August 2012 • HTTP adaptive streaming based on MPEG-DASH, improves the perceived quality of video presentation on busy or slow Internet connections • Protect DASH delivered content with potentially multiple DRM technologies • HbbTV 1.0 specification approved by ETSI in June 2010 (ETSI TS 102 796 v1.1.1) based on existing web and broadcast components Media Services

  6. HBBTV PENETRATION IN EUROPE HbbTV adoption and equipment (1) Other adoption figures • 90% of TV set manufacturers now embark the HbbTV standard • By 2016, HbbTV-compliant TV sets will makeup ~40% of total European TV sets(2) (~120 Million) • Usage on French DTT (4Q 2012): 300k HH with a HbbTV TV set and using DTT as primary access mode in France, 21% penetration of Salto • On satellite : HD+ developed by SES Astra since Sept-10 • Notes: • 1) TV set only. Estimates based on Idate Connectable TV set installed base. Assumptions on HbbTV penetration: 20% in 2012 and 60% in 2016 of connectable TV sets • 2) Estimates based on Idate and Screen Digest figures Media Services

  7. HBBTV : INTERACTIVE SERVICES A • Catch up - VOD • Propose non linear content associated to the linear channel (catch up TV) or for premium content as pay service (VOD) B Restart • Ability to start a program from the beginning when switching on a new channel C HbbTV : Interactivity on channel • Interactivity associated to broadcasted content : • Vote, quizz, content portal D Event - Content channel • Create a channel for a specific content (Dora TV, Avatar TV, …), for a specific event (Secret Story 24, Star Academy), a barker channel (FreeVOD, Bytel VOD) Media Services

  8. HBBTV : INTERACTIVE SERVICES HbbTV portal On Demand Salto •  •  •  •  •  •  •  •  • Examples of HbbTV portal Bolloré / C+ •  •  •  •  •  Catch-up, video clips Video bonus •  • Examples of FTV innovative services • Contextual services (Restart /Salto, voting) • Temporary services linked to sport (Olympic Games, Roland Garros French Open) •  •  Media Services

  9. SALTO : RESTART BY FRANCE TELEVISION A world premiere ! Complete end-to-end solution for restart service on DTT Award winning service : Best innovation and Technology at the AFDESI International ITV Award Media Services

  10. SALTO : WHAT ? • A new service is now available on DTTV. • If you miss the beginning of a program, you can simply restart it, pressing the blue button of your remote control. • Available since July 2012 in France • The service named SALTO has been launched on the five channels of France Televisions and is available on every HbbTV compatible TV set, everyday from 8.00 pm to 12.00 pm. • Hybrid Broadcast Broadband TV is a standard enabling a linear broadcast program to have enriched features thanks to the broadband connectivity. Media Services

  11. SALTO : TECHNICAL OPERATIONS Live Channel playout RESTART PLAYLIST 1 DTT 2 RECEPTION TRANSCODING 3 MEDIA CUT STORAGE 4 6 DTT RESTART ENGINE CONTENT DELIVERY NETWORK 5 8 9 7 7 INTERNET CLOUD HBBTV APPS Media Services

  12. SALTO : USAGE Salto viewership among the week (daily usage %) Linear channel programmingScreened on SALTO Media Services

  13. SALTO : BENEFITS & QUALITY • Great user experience • Directly available on DTTV • No need for a box • Stay on the channel and the program restarts. • Contentis king • Program attractiveness drives the audience of the SALTO service • … and SALTO drives new audiences to the programs! • Large reachable market • Service available for free for every user equipped with a compliant TV set and DTT reception (HbbTV 1.1 and HbbTV 1.5) • Platform supervision: • 24/7 end to end monitoring including CDN • Interoperability: • Service integration and commissioning on every compliant TV-set • Advanced Analytics: • Traffic, screenedvideos, number of users, top rating programs… Media Services

  14. SALTO : KEY LEARNINGS • LEARNED LESSONS • Simplicity of use is paramount! • 21% of addressable TV sets have used the service at least once • 30 minutes: average screening duration per program • Interoperability remains a technical challenge : as no guidelines are provided by the standard, there are various/slightly different implementations of HbbTV among manufacturers and models.This needs to be checked (sometimes adapted) before launching a new service Media Services

  15. HBBTV : PLATFORM ARCHITECTURE On Demand Transcoding & Storage Live Transcoding Reco & Search CRM & Billing Ad Servers IP Layout Metadata & ESG Data Applications PlayersPortals Back Office Analytics Content protection (DRM) CDN HbbTVBroadcast Headend HbbTVSync Prepare and Delivervideo and metadata Manage Services Publish Services • We provide a complete solution for reaching your audience on all screens Media Services

  16. CONCLUSION • TDF Group is a pan-European company with a strong presence in the Nordics region with its subsidiary Qbrick • We want to partner with industry players to develop and promote HbbTV and OTT services • We’ll continue leading innovation regarding brand new service as SALTO on HbbTV Media Services

  17. TDF MEDIA SERVICES Media Services

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