1 / 7

Approach to innovation

Emerging Consumer Markets. Approach to innovation. Salik Khawaja BP Alternative Energy. The Emerging Consumer Markets Business . BP vision : provider of heat, light and mobility for the world .

hien
Download Presentation

Approach to innovation

An Image/Link below is provided (as is) to download presentation Download Policy: Content on the Website is provided to you AS IS for your information and personal use and may not be sold / licensed / shared on other websites without getting consent from its author. Content is provided to you AS IS for your information and personal use only. Download presentation by click this link. While downloading, if for some reason you are not able to download a presentation, the publisher may have deleted the file from their server. During download, if you can't get a presentation, the file might be deleted by the publisher.

E N D

Presentation Transcript

  1. Emerging Consumer Markets Approach to innovation Salik Khawaja BP Alternative Energy

  2. The Emerging Consumer Markets Business BP vision : provider of heat, light and mobility for the world • Over 3 Billion people across the world don’t have access to safe, clean and affordable energy options • ECM business • 1st stage of scale in India in 2007, vision 20m customers by 2020.

  3. Consumer centric development “Disruptive” Innovation “Life” understanding v Affordability Co-creation with our consumers

  4. Scale Sustainability Opportunity + model scalability 3 Ps Impact Social + economic

  5. ECM’s Innovation Journey Value Chain • Nodality – configuration of business model combining integration & partnering Partner “What is available and good enough” Integration “what is not good enough” • Consumer Insights • Product & offer development • Fuel development • Manufacturing • Brand • Product technology • Village level entrepreneurs • BP processes/systems • (only outsourcing !)

  6. Partnerships Why partner? • We need to focus on rapid scale and sustainability • We don’t need to own/do everything ourselves! Who we have partnered with: (Those who share commitment to mutual goals) • Channel: SSP • Technology: Indian Institute of Science:

  7. Thank you

More Related