Warbirds & Social Media(Marketing)

1. Warbirds & Social Media(Marketing) A Simple Presentation to Social Marketing Presented by : Moreno “Mo” Aguiari Sponsored by: National Warbird Operator Conference Dallas, TX Feb 20-23, 2014

2. Table Of Contents The Presenter What Is Social Media? Why It Is Important. How Can I Use Social Media? Do’s and Don’ts Web Marketing Tips Q/A

3. Moreno “Mo” Aguiari

4. What Is Social Media? Social Media is an umbrella term that defines the various activities that integrate technology, social interaction, and the construction of words, pictures, video sand audios. www.wikipedia.org

5. What Is Social Media? “Social media is people having conversations, sharing pictures , opinions, comments,videos online,” More simply put:

6. What Is Social Media? • Blogs • Online Chat • RSS • Widgets • Social Networks • Message Boards • Podcast • Video Sharing Sites • Photo Sharing Sites • Virtual Worlds • Wikis These interactions are powered by:

7. Why Should I Care? According to a new eMarketer report, “Worldwide Social Network Users in 2013,” nearly one in four people worldwide used social networks in 2013. The number of social network users around the world went from 1.47 billion in 2012 to 1.73 billion in 2013, an 18% increase. By 2017, the global social network audience will total 2.55 billion. This Is where everybody is!

8. Why Should I Care? YouTube video http://www.youtube.com/watch?v=HOqRjNXxXBA

9. Why Should I Care? #1 It’s FREE! #2 The fastest growing demographic on Twitter is the 55–64 year age bracket. This demographic has grown 79% since 2012. The 45–54 year age bracket is the fastest growing demographic on both Facebook and Google+. For Facebook, this group has jumped 46%. For Google+, 56%.

10. Why Should I Care? #3 78% of people trust the recommendations of other consumers. ( Nielsen – Trust in Advertising Report) #4 Direct communication and interaction #5 More Business 93% of B2B marketers use social marketing to market their business 85% of marketers reported that the number one benefit of social marketing is generating more business exposure 74% of marketers reported that social marketing has increased their site traffic

11. Why SM Is Important For My Organization? To generate interest and awareness. To find volunteers. To raise funds ( B-25 Sandbar Mitchell raised $ 27,154 from 402 backers). To sell merchandising. To find parts (collectors, researchers , eBay shoppers). To honor who served (wwiidays.org) .

12. Why SM Is Important For My Organization?

13. Why SM Is Important For My Organization?

14. DO’s and Don’ts Don’t take yourself too seriously.
It should be obvious, but social marketing is about being social, and that means you need a good personality to make your brand likable. Remeber that you are representing your organization. You must have good content and solid offers. Without well-produced, engaging content, any and all tactics you employ will most likely fail. The tried-and-true, strong call to action is just as important in social media as it is anywhere else. Be clear about what you want your audience to do after consuming your content or engaging with your brand. ( support us, donate for, join us, honor) Never forget that social is a two-way street.No one likes being talked at. Yes, broadcast your message, but remember to keep the lines of communication open in both directions. When contacted, always respond quickly and sincerely. Interact with people. Ask for testimonials and feedback. Build relationships. Don’t let the page sleep, update regularly. Askaround if you don’t know how to begin. Remember? Everybody is on SM ;-). Make sure to have your correct contact information ( address, email, phone number, website).

15. DO’s and DON’TS Don’t dive into social marketingunless you’re ready. You need objectives, goals and ways to measure success and accountability. Research and read. Don’t be a big brag. Know the difference between becoming a thought leader/organization and endless self-promotion. Don’t be afraid to try social marketing because it doesn’t rely on the traditional metrics you’re used to. Don’t change your profile picture/icon too frequently. People get familiar with your logo/patch/brand. Don’t add hundreds of people you don’t know to your network. Don’t feel like you have to be active to all social networks. Pick one , two maybe three and focus on these. Don’t’ update in rapid fire style Post anything you’ll be sorry later Don’t merely create social pages
and think you are done. Instead, dig deeper and create a web presence that resonates with your target audience and promotes relationship building and sharing. Without a good website your social media effort are wasted. .

16. Web Marketing Basics A well-designed website. Design matters, especially when it comes to your website. This is because your website is the most powerful marketing tool for your business. A clear description of who you are A simple, sensible Web address An easily-navigated site map Easy-to-find contact information Clear description of the mission, services, products Customer testimonials An obvious call to action Know the basics of SEO A design and style that's friendly to online readers Create a Newsletter If you’re looking to reach your customers, members or backers and stick to a tight budget, email marketing might do the trick. It’s your chance to keep your customers in the loop. .

17. Social Marketing…bottom line…

18. Contacts MORENO “MO” AGUIARI info@warbirdsnews.com http://www.warbirdsnews.com/ 404-202-9348 .