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One Planet Living Myth or Reality Alan Knight. And our next speaker is…. Do you know what it would say?. Would you be proud? …or embarrassed?. The “lens” of consumer products has a huge contribution to make to SD 17 years on working on consumer products and environment
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One Planet Living Myth or Reality Alan Knight
Do you know what it would say? Would you be proud? …or embarrassed?
The “lens” of consumer products has a huge contribution to make to SD • 17 years on working on consumer products and environment • Retailers, manufacturers, 3 Government think tanks
Environmental Impact Assessment
Environmental Impact Assessment
My life started in a forest…
My life started in India
Energy to produce 1 litre (4% alc) of beer 0.2% - Energy required in crop production 4% - Energy required for malting 15% - Energy used to brew beer 81% - Energy to Manufacture Container Total = 9.7Mj
Water to produce 1 litre (4% alc) of beer 1% - Water for Malting 4% - Production Water 7% - Water to Manufacture Beverage Container 89% - Water used to grow barley (irrigated) Total = 127 litres
Solutions are possible: 1993 1990 1997 1995 ? All of world’s productive forests = well managed 2000
Solutions are possible: 1993 1990 1997 1995 10% of world’s productive forests FSC’ed - Marks and Spencer - Wyevale Garden Centres 2000
Sustainable or unsustainable? “Imported directly from Zambia”
3) Working within the finite limits of the planet = one planet living! If everyone in the world used the same amount of resources as those in UK we would need 3 planets worth of natural resources
Getting ready for impact of emerging economies. . . ‘If Chinese want to live like Americans, we will need the resources of four Planet Earths’ Liang Congjie, Environmentalist (2004)
Roundtable on Sustainable Consumption - Joint – SDC and NCC - 18 months - What can UK gov. do on the consumption problem? - Report = 30,000 downloads
Small changes over time drive change… Choice editing = no to G’s to C’s China! Richmond Parking fees £25 congestion charge Road tax banding
Introducing “Product Roadmaps” Choice editing Label
Then came FISS. • Ethical Trading Section, 2005 concluded: - Need to double sales of “certified” ethical products - Need for KPIs to track performance - Outlined an “Ethical Trade Forum” • But first a Champions Group to review these ideas
Draft dozen recommendations; Government’s policy on food should… 1) … all the elements of sustainability . 2) … adopt “sustainable sourcing”, rather than “ethical trading” 3) … scope of “sustainable sourcing” should cover; poverty, finite limits, climate change, animal welfare 4) …Government must have its own clearly articulated opinions 5) …role of UK farms should be articulated 6) …not over rely on certification schemes 7) …not over rely on simple, numerical KPIs 8) … develop product roadmaps 9) …embedded carbon – yes, Label – not convinced 10) …establishment of a “Sustainable Food Sourcing Forum”. 11) …supermarket trading relationships can not be ignored 12) …cover all food outlets
One Planet Living Myth or Reality?
One Planet Living = reality Three Planet Living = myth!
Know your product’s story 3 big challenges pride