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Explore the benefits of electronic publishing for WHO/EURO in meeting the growing demand for health information, empowering active readers, and improving access to knowledge for decision-making.
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Electronic publishing at WHO/EURO World Health OrganizationRegional Office for Europe
Outline • Why electronic publishing? Why now? • Needs of active readers • Two examples from WHO/EURO
Why electronic publishing?Why Now? • Geneva Declaration of Principles and the Tunis Commitment (World Summit on the Information Society, 2003 and 2005) • Growing demand for health information/knowledge for decision-making • WHO strategy for knowledge management • First strategic direction: improve access to the world’s health information
Europe: a changing context,pressures for change • Increased expectations in 52 Member States • Spreading awareness of the need for evidence base decision making • Different audiences with specific needs, different access
Different ways to read • User’s needs: information that is relevant, specific, fit-for-purpose, concise and easy to understand • Active reading: multiple multiple reading paths; skimming; read selectively; go to references • Empowerment of reader: freedom to drawn their own conclusions
Electronic publication as default option? • Printed form is only one representation of the electronic publication • Multi-layered products • Easy to navigate • Nonlinear character • Mini virtual library: portal to databases and references
Two examples • European Health Report 2005 • Highlights on health (52 country profiles)
Pattern of usage based on format of presentation for EHR2005 • Web site visited in all four languages: English most frequently visited, followed by French, German, Russian • Full report downloaded from the site in four languages, same order of popularity
Highlights on web(mid May ’06, over past 60 days) • Page views: 7% of the entire WHO/EURO site • Visits:10 % of total visits • Most popular: Germany, United Kingdom, France, Greece and Russian Federation • Top five sections: Home, Health system; Selected demographics; Summary findings and Burden of disease.
Resources • Mini Web sites follow EURO’s procedures • Rather complex and time consuming • In one year: building 4 subsites with corporate resources (one for World Health Day, one for RC, one ministerial-level conference and one book site in 4 languages)
Conclusion • Double function of electronic publications • Make public EURO’s text • Mini virtual library: portal to databases and other resources