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HIGH-RISK CREDIT CARD PROCESSING SERVICE PROVIDER DOES ZERO CREDIT CARD PROCESSING ACTUALLY COST NOTHING? As we have discussed, in the case of zero credit card processing the customer has to pay most of the charges. MERCHANT STRONGHOLD
HOWEVER, IT IS NOT LIKE THE MERCHANT IS NOT PAYING ANYTHING ENTIRELY. BECAUSE THERE ARE STILL OTHER CHARGES TO BE PAID BY THE MERCHANT SUCH AS : PCI Compliance Monthly Fees And many more. Generally, these plans are designed in such a manner that the processing fees are reduced to “zero” or “no cost”. However, all the other charges are increased by a bit. And when a customer is introduced to these prices, it seems like that the processing fees are reduced to zero.
What Does It Cost To Your Customers? The charges are generally set to 4% or less for the customer as the surcharge of no-cost credit card processing of merchant. Also, customers are generally charged dynamically and the range is between 3.45% to 3.65%. However, this is not any kind of hidden charge and your customer will see the surcharge in the receipt on their purchased goods and services. And in such situation, a customer can feel like being charged more than he/she should. No customer wants to pay extra for any goods and services and if this is the case with you then you can lose customers.
What To Do Next? As the merchant, the first thing you should do is check your competitors. If most of your competitors are using the surcharge method to get a minimized credit card processing, then you can also use this method for your business. However, if your competitors are not into “no-cost credit card processing” then you should also reconsider your payment methods. Applying surcharges to your customer results in loss of customers. In such a case, you can try other methods that can help with the reduction of credit card processing charges. Also, you can contact an expert to help you choose the ideal credit card processing method for your business.
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