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Every big or small brand is now taking their business online due to the boost in the e-commerce industry. This means, along with the physical store, every merchant now wants to have an online store as well. This is a good idea for a merchant to expand and increase his revenue.
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A Quick Guide To Understand E-Commerce Checkout Flow
E-Commerce Checkout Flow Every big or small brand is now taking their business online due to the boost in the e-commerce industry. This means, along with the physical store, every merchant now wants to have an online store as well. This is a good idea for a merchant to expand and increase his revenue. However, not everyone is good at handling the e-commerce business on their own. This is because of the competition and lack of guidance.
What Is ECommerce CheckOut? It is a designed interface and a customer must go through it to purchase an item. As soon as the customer clicks on the checkout button the process starts. Generally, it contains steps like entering personal details including name, address and contact information. Other than that, the customer will be asked to choose the mode of payment and enter details depending on the mode chosen.
How Does ECommerce CheckOut Work? From the customer’s point of view, the checkout process is as easy as entering the details and getting the products. However, for a merchant, the checkout process is a whole different story.
DOES YOUR CUSTOMER PREFER REGISTERING OR GUEST LOGIN? Another important thing that you need to consider while creating the checkout flow is the sign in process. This is the step where an e-commerce merchant loses most of the customers. Do not want to create an account or provide personal information. Registering means getting loads of messages and emails that can be annoying. The customer does not feel that this is a trusted platform. Lastly, the registering process is time-consuming.
In order to avoid such issues, you can offer guest login where the customer will not be asked to enter a lot of personal information but only the required details such as: Full name Contact number Address (if the product/service requires delivery) Payment mode and information related to payment This can increase productivity and lead to a trustworthy interaction.
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