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GE Energy

GE Energy. Robert Hall III Executive Counsel rob.hall@ge.com. Where Do Lobbyists Come From?. 1 st Amendment to the Constitution 5 Guaranteed Rights: Religion Speech Press Assembly Right to petition. 2. Who Are Lobbyists?.

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GE Energy

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  1. GE Energy Robert Hall IIIExecutive Counselrob.hall@ge.com

  2. Where Do Lobbyists Come From? • 1st Amendment to the Constitution • 5 Guaranteed Rights: • Religion • Speech • Press • Assembly • Right to petition 2

  3. Who Are Lobbyists? • 12,500 are registered lobbyists before the Federal government and thousandsof others at the state and local levels.

  4. Definition of Lobbying and Lobbyist Lobbying: 1. to promote or secure the passage of (legislation) by influencing public officials; 2. to attempt to influence (a public official) toward a desired action (Merriam-Webster) Lobbyist: “Any individual who is either employed or retained by a client for financial or other compensation whose services include more than one lobbying contract; and whose lobbying activities constitute 20% or more of his or her services’ time on behalf of that client during any three-month period (LDA)

  5. Public Affairs/Government Relations What is it? Public Affairs is “the management function responsible for monitoring and managing a corporation’s external environment.” It always includes government relations, and sometimes community relations and communications. Lobbying and advocacy are government relations sub-functions. Source: Public Affairs Council

  6. “Lobbying is Democracy in Action” Lobbying is modern marketing: trying to transform a group’s narrow interest into something perceived, rightly or wrongly, as serving the broad public interest.” Robert SamuelsonNewsweek ColumnistDecember 22, 2008

  7. Energy Policy Team Tim Richards – Managing Director Europe Markus Becker – E FX Dussart - S Martin Berkenkamp –R Izabela Kielichowska -R Magdalena Kluczycki – J Christelle Verstraeten – W Gabriele Peri - O Melissa Allen– Executive Admin UK & N. Europe Simon Ashwell - E Canada John Muir - E Schenectady Ed Lowe - R Seth Dunn -R France Said Rahmani - E Japan Masahiko Sakurai - E Houston Paul Doucette – O Namrata Sharma- O Atlanta Sherry Odom – M/E David Malkin – E John McDonald – D Bradford Swann - E China Feng Yan - E Jing Jing Li –R Kevin Zhu – WMing Ming Ma - T Middle East John Lancia - ERola Nasreddine - E Washington Rob Hall - E George Pickart- M Pamela Farrell - T Jon Freedman –W Colin Enssle - W Louise Conroy - E Ruth Smith - N Amanda Campbell -N Patricia Campbell –N Hannah Kaplan – M/E Bronson Lee - E ASEAN Kristin Paulson – E Africa Vacant - E India Sharmila Barathan - E NitinBhate - R Latin America Fabio Rua - EGilberto García Vazquez - E Australia Kirby Anderson – E Legend E – Energy wide M - Energy Management O – Oil & Gas P – Power & Water T - Thermal D – Digital Energy W – Water R – Renewables N – Nuclear A – Aero S – P Gen Srvcs G – Gas Engines

  8. Steps in the Planning Process Clarify Business Goals/Organization Measure Translate into Public Affairs Goal-Coordinate with other functions Execute • Develop Plan • Actions • Accountabilities • Processes • Budget • Determine Strategies • Messages • Messengers • Channels Define Public Affairs Objectives

  9. Government RelationsTools 9

  10. Two Legislative Case Studies • BPA/Food Safety - 2010 • Strong, diverse coalition • CEO engagement • Targeted Grassroots • Media campaign • 88 of 100 Senate offices • Leadership angles • Defensive Media Strategy • China PNTR Campaign – 2000 • Strong, diverse coalition • CEO engagement • Grassroots • Media campaign • Coordination with Administration and Capitol Hill champions • Ample budget

  11. Tactics of the Best Lobbyists • The three C’s: • Consistency • Conciseness • Credibility • Providing consistently reliable info - 86% • Presenting a concise argument – 82% • Providing evidence to support position – 77% • Presenting, refuting opposing view – 71% • Holding face to face meetings – 70% • Assuming each represents your constituents, with whom would you most likely meet? • A lobbyist you know and trust, from an organization you are uncertain about – 57% • A lobbyist you don’t know but who represents a well-respected organization – 43% • Source: The Policy Council Based on Hill Staff Interviews

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