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MyKindaCrowd History

MyKindaCrowd History. Award winning education company 21 years experience 98% UK coverage Team of 200+ tutors City & Guilds Accredited. Some o f MyKindaCrowd’s Clients :. Crossrail challenge. What i s Crossrail?.

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MyKindaCrowd History

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  1. MyKindaCrowd History • Award winning education company • 21 years experience • 98% UK coverage • Team of 200+ tutors • City & Guilds Accredited

  2. Some of MyKindaCrowd’sClients:

  3. Crossrail challenge

  4. What is Crossrail? • Crossrailis Europe’s biggest engineering project and is building major new railway connections under Central London

  5. What is Crossrail?

  6. A 73 mile railway line • 26 miles of new tunnels • Connecting Reading to Shenfield (Essex) via Central London, it is massive!

  7. Why do we need Crossrail? • Overcrowding is a common issue at many London Underground stations, particularly during rush hour • Quicker, easier and more direct travel opportunities across the capital, meaning better access for the 750,000 people who commute to London every day • The trains will be 200 metres long and able to carry 1500 people

  8. 40 Crossrail stations, including 10 new stations • The route will run at over 100km of track • Carry 200m people annually

  9. Crossrailby Numbers • Crossrail is Europe’s largest engineeringproject, work started in 2009 – How many people are currently working on 40 construction sites? 10,000

  10. How many working hours have been spent on the project so far? 35 million

  11. How much does it cost? £14.8bn

  12. How many passengers will Crossrail carry per hour? 72,000

  13. Objectives The Prize: An invitation to the inspirational winners day • Skills training • Networking • Exclusive site tour • Going to be working in teams • Creative minds – big problems The top 5 online winners will also receive a year of virtual mentoring Today:

  14. Women in Engineering • Today we are going to be thinking about engineering – what it is and why there aren’t enough female engineers in the UK today • First we’ll look at women in politics, business and the arts – are these fields fair and representative?

  15. Politics 650 MPs, just 22% are women Only 4 – Royal Mail, Easyjet, Imperial Tobacco and Burberry No – women working full time earn on average £5k less than men / year • What percentage of the House of Commons are women? • How many of the FTSE 100 companies have women Chief Executives? • Are men & women paid equally?

  16. Women in Theatre • Mark Rylance as Cleopatra in 2012, in Shakespeare’s time this was common practice as women were not allowed to perform in theatre

  17. Women in Literature • Currer Bell, Ellis Bell and Acton Bell • Otherwise known as Charlotte, Emily and Anne Bronte

  18. Women in Literature • That was the 19th Century, have things changed much in the 21st?

  19. Women in Aviation • Amelia Earhart - First woman to fly across the Atlantic, and the first PERSON to make a solo flight across both the Atlantic and Pacific Oceans

  20. Model, Movie Star or Inventor? • HedyLamarr • Invented a remote controlled communications system for U.S. Military during World War II • Her invention now serves as the basis for modern communications technology, such as Bluetooth and Wi-Fi connections

  21. What Were the Barriers? • The law did not always dictate the paths and obstacles those women faced in their respective fields, often it was something else… • Law? • Culture? • Societal expectations? • Lack of ambition? • Lack of talent? • Choice of subjects?

  22. What is Engineering? • The ability to take a thought, or abstract idea and translate it into reality is what separates an engineer from other fields of Science and Mathematics • Engineering combines the fields of Science and Maths to solve real world problems that improve the world around us • Why is it cool? • You make things, push boundaries….

  23. Types of Engineering • Mechanical Engineering – A broad field with many branches. It is basically universal engineering • Everything to do with Automobiles • Power, Electronics and Computer Engineering

  24. Types of Engineering • Civil Engineering – Buildings, bridges and roads • Chemical Engineering – Synthesising new chemicals to put to use, it also involves studying chemical reactions

  25. Building a Tunnel • How would a civil engineer be involved? • Specialising in structural design, would calculate the size of the tunnel • How it should be constructed (all of the stages) and what it should be made of

  26. Mechanical Engineer • Design the ventilation system • Plan for the amount of emissions that need to be removed and the process of removing them • For instance how many of a particular fan would be needed and where to install them

  27. Electrical Engineer • Design the lighting as well as any control systems for hazards

  28. What do you need to be an Engineer? Teamwork Passion for innovation Communication skills Initiative Problem solving Analytical skills Passion for technology Thirst for a challenge

  29. Entry Routes • Good academic grades • STEM subjects • Apprenticeships • Foundation courses • A university degree

  30. What Does Your Typical Engineer Look Like? • Each group draw a picture and we’ll compare results

  31. Britain has a Problem • 12,000 engineering graduates a year • 54,000 vacancies • By 2016 we will have close to 200,000 vacancies • Only 6% female • Britain is falling behind in Engineering and it is having a huge effect on the economy • The Philippines, Iran, Mexico, China and India produce more engineers • India produce 1.2 million engineers a year

  32. Your Challenge – Mission Critical • You are now working as consultants for Crossrail • Your task is to protect the future of engineering in the UK • How will you go about recruiting the next generation of female engineers in Britain?

  33. Task 1 – What’s the Problem? • Why are girls not taking up engineering? • Describe three different kinds of barriers to this career

  34. Task 2 – The Solution • What action will you take tackle the barriers? (awareness & perceptions, choice of subjects) • How will you get more females to consider engineering? • When will you engage them? • How will you engage them?

  35. Task 3 – The Campaign • What would be the benefit of doing this? • Write down 3 arguments to convince them to join you • Joining up with others will make the campaign bigger and more successful • Who could you work with on this campaign?

  36. Advertising Campaign • Poster design – draw • How will you use social media? • Come up with a powerful strap line • Now you are ready to go public with an advertising campaign • Campaign proposal – what’s the central idea that you’ll build around?

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