1 / 22

x plore Online Food Site

x plore Online Food Site. Prepared by Chong Chern Dong On 18 Nov 2012. Overview.

hilde
Download Presentation

x plore Online Food Site

An Image/Link below is provided (as is) to download presentation Download Policy: Content on the Website is provided to you AS IS for your information and personal use and may not be sold / licensed / shared on other websites without getting consent from its author. Content is provided to you AS IS for your information and personal use only. Download presentation by click this link. While downloading, if for some reason you are not able to download a presentation, the publisher may have deleted the file from their server. During download, if you can't get a presentation, the file might be deleted by the publisher.

E N D

Presentation Transcript

  1. xploreOnline Food Site Prepared by Chong Chern Dong On 18 Nov 2012

  2. Overview This research gets statistic records from various reliable sources that provide glance on online food marketing and its potential in Singapore. Throughout the slides, you will have better ideas on Singapore’s online markets and its potential

  3. Agenda • Singapore Online Statistics • Singapore Annual GDP at Current Market Prices • Singapore Food & Beverage Industry • Innovative Food Recommendation • What’s Next

  4. SingaporeOnline Statistics and Telecommunications 77.8% of population online Internet World Stats

  5. SingaporeDigital Consumers and Online Trends • 85% own an internet capable mobile phone Nielsen Report, July 2011 • 23% internet users have a tablet computer at home Nielsen Report, July 2011 • 76% iPhone OS users Ad Mob 2011 • 21% Andriod OS users Ad Mob 2011 • Weekly 25 hours per digital users Nielsen Report, July 2011 • Internet usage is surpassing time spent on traditional media such as television, radio and print Nielsen Report, November 2011 TechInAsia.com

  6. SingaporeAverage Hours Spent Online ComScoreMediaMetrix December 2010

  7. SingaporeComposition of Internet Audiences smu.edu.sg

  8. SingaporeLeading Search Engines in Singapore Hitwise April 2011

  9. SingaporeKey Categories Reach in Singapore ComScoreMediaMetrix December 2010

  10. SingaporeTop Websites by Alexa and Hitwise Reports Alexa, April 2011 Hitwise, April 2011 TechInAsia.com

  11. SingaporeSocial Networking Trends • 82% internet users on social networks ComScore Media Metrix December 2010 • 2,483,640 people on Facebook who live in Singapore Facebook April 2011 • 77% digital users in Singapore maintain an active Facebook profile Nielsen November 2011 • 13.6% Singapore internet users visited Twitter in January 2011 ComScore Media MetrixJanuary 2011 • 82% Singapore internet users share photo online ComScore Media Metrix December 2010 • 69% Singapore internet users have connected with brands on social networking sites Nielsen July 2011 TechInAsia.com

  12. SingaporeOnline Video Trends • World statistics: • 266,000,000 total videos ComScore Media Metrix January 2011 • 25,000,000 total hours of video ComScore Media Metrix January 2011 • Statistics focus on Singapore: • 45% digital consumers in Singapore having an active Youtube profile Nielsen November 2011 • 114 videos per viewer in Singapore ComScore Media Metrix January 2011 • 10.7 hours per viewer in Singapore ComScore Media Metrix January 2011 TechInAsia.com

  13. SingaporeOnline Video Unique Viewers Composition ComScore Media Metrix December 2010

  14. SingaporeAnnual GDP at Current Market Prices Department of Statistics Singapore

  15. SingaporeFood & Beverage Industry • Accounting for 3% of GDP and food consumption reach USD 7.4 bnin 2011 • Singapore is a relatively wealthy nation with 68% of households have an annual income over USD 50,000 • Consumer demands is growing more complex over time, some of the key industry trends are highlighted below: • Product demand and offering • Going green and sustaining it • More emphasize on innovation • Varying pricing strategies CRI Report

  16. SingaporeOnline Advertising Market • Accounting for 8% advertisement in Singapore • Breakthrough USD 100,000,000 of total revenue in 2011 • Growing significantly even though GDP is shrinking for most sectors CRI Report

  17. SingaporeOnline Advertising Revenue IAB Singapore

  18. SingaporeComparison With Other Markets IAB Singapore

  19. Why Food Recommendation Food and beverage are fundamental of living, we need food and drink to generate energy and supplementary. Most people eat at least twice a day, this is especially at urban city. People hunt for nice food but we haven't seen any better idea on food recommendations. Some food recommendation sites are built in common CMS and some are in blog platform, this restrict the way they grow because out of the box software package may not be able to fulfill the complex demands. However, there are successful websites with good spell lately, such as HungryGoWhere. HungryGoWhere is designed for food recommendations and public ratings but the innovation doesn't seem attractive enough to hold their users. Their improvements are not obvious especially in this social networking rich era. To summarize, food recommendation is still a potential market that worth invest due to its shortfall in Asia Pacific Region.

  20. Innovative Food Recommendation Food sharing platform that enables posting, rating and location services that do not limit to web but smartphone and tablet. The idea is to provide convenience service to attract people from around the world. When the platform is mature, the team can focus more on profit, say advertisement, selling voucher and running campaign

  21. What’s Next • Partnership Decision • What do you want to achieve setting goals • What can you offer time and material • How best can you work together with the team time and material • How soon can you kickoff the project date, time & venue • How frequent can you meet for the progress update date, time & venue • Ideas Sharing • Domain Name & Logo • Slogans • Any Ideas to improve the current state

  22. Q&A Name : Chong Chern Dong Website : www.mckooi.com Email Address : me@mckooi.com Contact Number : +65 9627 5400

More Related