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CULTURA INGLESA: facing challenges through creative solutions

CULTURA INGLESA: facing challenges through creative solutions. Innovation and Improvement. Which milestones would you point out as having made the greatest impact on the history of ELT at the Cultura?. Innovation and Improvement. 1996 – C_______ F________ 1997 – L _____ P_______

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CULTURA INGLESA: facing challenges through creative solutions

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  1. CULTURA INGLESA: facing challenges through creative solutions

  2. Innovation and Improvement Whichmilestoneswouldyoupoint out as havingmadethegreatestimpactonthehistoryof ELT atthe Cultura?

  3. Innovation and Improvement • 1996 – C_______ F________ • 1997 – L _____ P_______ • 1998 – M_________ C________ • 2000 – L______F_____& C______ I_____ O______ • 2003 - Z____P___: courses for veryyounglearners

  4. Innovation and Improvement • 1996 - ConversationFocus • 1997 – LessonPlans • 1998 – MultimediaCl@ss • 2000 – LF Materials & Cultura Inglesa Online • 2003 - Zip´s Planet: courses for veryyounglearners

  5. Innovation and Improvement • 2007 – I ______ & A______ A_______ • 2009 – TheC_______ E______ (Pilot) & a new • Business EnglishCourse • 2010 – The Cultura Experience in allbranches, S___ • i__! Pilot), SME Project (Rio Criança Global)

  6. Innovation and Improvement • 2007 – IWBs & AcademicAuditing • 2009 – TheCultura Experience (Pilot) & a new • Business EnglishCourse • 2010 – The Cultura Experience in allbranches, Say • it! Pilot), SME Project (Rio Criança Global)

  7. World Cup 2014 Olympic Games 2016 Brazilians, do youspeakEnglish?

  8. “English is in greater demand in India than ever before: parents and employers want it, and public policy increasingly accepts the need to provide universal access to it.” (David Graddol, 2010 p 72)

  9. Theneedfor greaternumbersof speakers ofEnglish: • Stateschoolstudents • Professionals • Adult learners Role to play: to equipcitizenswiththenecessarylanguageandskills to face thischallenge

  10. 2011 • in all branches • LF & the public sector • Academic Auditing: Adult Learners • New Action & New Flash

  11. ADULT LEARNERS

  12. BACKGROUND • ‘Pesquisa de Satisfação’ • Focus group discussions with adults • Academic Auditing reports What do adultlearnerswant?

  13. BACKGROUND • Adult studentswant to • learnquickly • reach a post-basiclevel • develop oral skills • feelconfidentduringthelesson • create a firmandsolidfoundationofthelanguagelearnt

  14. Actions taken: • CEX – MUF & Drills • Training programme - focus on drills • Students’ response (whendrills are well-implemented): • Greaterengagement • Willingness to take more risks

  15. SITUATIONAL APPROACH – Jim Scrivener • Interestingcontext • Memorablesituation (ideallyfunny) • Integratingintonationintogrammar • Lead to naturallysoundinglanguagebylearners • Involveauthentic use oflanguage • Role oftheteacher: upfront • A more behavioristic approach: focusonthelanguage, formandmeaning

  16. “Communicative tasks- yes – but there is also a definite need for an explicit focus on form and meaning, and therefore for the micro skills needed to do that. And this is often completely lacking in teachers and in their training.” • “The micro techniques (eg: drilling, contextualizing, use of substitution tables, etc) ...are extremely useful ... and will enhance coursebook work.” (Jim Scrivener, IATEFL Conference 2010)

  17. Relevanceofrepetition & “mental rehearsal” for fluency

  18. Adult Learners • Interested in thedevelopmentofthe 4 skills • Valuereflectionand • hypothesisformation • Cultural aspectsperceived as relevant • Aimingatintermediatelevel Cultura Express

  19. 31/01/2011:

  20. Adult Learners • Interested in thedevelopmentofthe 4 skills • Valuereflectionand • hypothesisformation • Cultural aspectsperceived as relevant • Aimingatintermediatelevel • Interested in thedevelopmentofspeakingskills • Clear communication goals • Immediateresults • Need to learnquickly Cultura Express

  21. MethodologyandCourseStructure: • “audiolingual” with a plus • characteristicsofthe lexical andcommunicative approaches • situational / clear communication goals • 18-monthlong

  22. PilotingScheme: • Adult Centre: 4 groups Macaé: 4 groups • Intenselessonobservationscheme • Feedback incorporatedinto material • Training informedbypilotingobservationandresults

  23. 2009 The Cultura Experience (Pilot) 1996 CONVERSATION FOCUS 2003 Zip’sPlanet 1998 MMCl@ss 1997 LESSON PLANS 2000 LF & CI Online 2007 IWBs & AcademicAuditing 2010 Cultura Experience SME Say it! (Pilot)

  24. 2009 The Cultura Experience (Pilot) 1996 CONVERSATION FOCUS 2003 Zip’sPlanet 1998 MMCl@ss 1997 LESSON PLANS 2000 LF & CI Online 2007 IWBs & AcademicAuditing 2010 Cultura Experience SME Say it! (Pilot) 2011 LF & thePublic Sector

  25. It’sallaboutpeople!

  26. Thankyou! vera.costinhas@culturainglesa.net

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