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Agriculture Development Eric Putman Director of Advancement. Purdue Agriculture Development. What we do: Build relationships with alumni, foundations, corporations and friends leading to new gifts for Purdue Agriculture. Office Staffing and Responsibilities.
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Agriculture Development Eric Putman Director of Advancement
Purdue Agriculture Development • What we do: Build relationships with alumni, foundations, corporations and friends leading to new gifts for Purdue Agriculture.
Office Staffing and Responsibilities Eric Putman, Director of Advancement Eputman@purdue.edu • Specific responsibilities include the Dean’s initiatives and serving the Departments of Animal Sciences, Entomology, and Horticulture and Landscape Architecture.
Office Staffing and Responsibilities Kyle Bymaster, Director of Development Bymastkd@purdue.edu • Responsibilities include the Departments of Agricultural Economics, Agronomy, Biochemistry, Food Science, and Forestry and Natural Resources.
Office Staffing and Responsibilities Jeff Demerly, Director of Development Jdemerly@purdue.edu • Responsibilities include the Departments of Ag. and Biological Engineering, Botany and Plant Pathology and Youth Development and Agricultural Education.
Office Staffing and Responsibilities Megan Madia, Stewardship Coordinator Mmadia@purdue.edu • Annual Fund – Direct mail letters and telefund • Communications - Connections • Special Events – Works with Ag Alumni office • Stewardship – Thanking our donors • Appropriate donor recognition
Office Staffing and Responsibilities Mike Pedley, Director of Corporate Relations Mpedley@purdue.edu • Works with all departments and development staff to advance corporate partnerships and pursue charitable giving opportunities.
Access & Success CampaignJuly 1, 2007 – June 30, 2014 University goal: $304 million College of Agriculture’s goal: $13 million
"This year, we are launching Purdue’s Access & Success campaign to embrace and expand our responsibility as a premier public university striving to become even better. I consider it a top priority to ensure that good students have access to a Purdue education and assistance to succeed once they are here — regardless of their financial situation. " — France A. Córdova Purdue President
Where do we spend our time? • Donor-centered development • Key needs and priorities • Focus College of AgricultureInterests OurDonors’Interests MAJORGIFTS
Listening for Gifts • Linkage: Identify the connection to Purdue • Ability: The financial capacity to give • Interest: How does the person feel about Purdue? How motivated or inclined are they to give?
Motivations for Making Gifts: Ties to Alma Mater • Do alumni feel emotionally obliged “to give back to their alma mater?” • Obligation to give back is “very important” to only 25.9% of private institution and 22.3% of public institution alumni as a factor of giving. • One-third of all alumni labeled it as “unimportant.” • Why do we try to use the “give back to alma mater” argument? • Our colleges are not entitled to philanthropic support—we must earn it. Rank obligation to give back as a factor of influence on your charitable giving. Source: Bentz Whaley Flessner Survey (March 2003)
Levels of Donor Recognition • President’s Council • Dean’s Club • Pinnacle level donors • R.B. Stewart Society
Process Management • Active donor prospects to the University – especially those with multiple areas of interest – have a “process manager” who coordinates the timing of solicitations. • It is a service to the donor and helps present a coordinated message from the University.
Agriculture Development Resources • Involvement with Purdue • Gift history • History of visits and meetings with anyone at Purdue • Contacts with Purdue leaders, volunteers or peers • Wealth indications • Identify motivation to make the gift
Ag. Development Resources: Why We Visit • Visits help identify the key link to Purdue • Educate and involve the prospective donor • Cultivate the prospect • Assess the prospect’s giving level • Formulate the right gift proposal that matches their interests • Decide who is the right person to make the ask • Decide when the prospect is ready to be solicited
Collaboration is Key • Your involvement is critical. • Open doors for development staff with prospects. • Consider participating in joint visits or meetings. • We are here to serve you and help advance your programs.
The significance of faculty and staff is difficult to overstate • Fred van Eck was motivated to give timberland worth more than $20M to the Department of Forestry and Natural Resources after attending a presentation by the director of the HTIRC. • He was not a Purdue alumnus. • He did not visit the Purdue campus.
Eric Putman Director of Advancement Eputman@Purdue.edu Tel: 765-494-8672 Purdue University Pfendler Hall of Agriculture, Room 108 715 W. State Street West Lafayette, IN 47907-2061