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Office of Development & Institutional Advancement

Office of Development & Institutional Advancement. Institutional Assessment. Rachelle Butler, VP. March 26, 2008. Office of Development & Institutional Advancement.

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Office of Development & Institutional Advancement

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  1. Office of Development & Institutional Advancement Institutional Assessment Rachelle Butler, VP March 26, 2008

  2. Office of Development & Institutional Advancement The mission of the Office of Development and Institutional Advancement (D&IA) is to achieve the fundraising goals of The City College of New Yorkas defined by the president in the CCNY Strategic Plan. D&IA coordinates and manages the College’s development and advancement activities, ensures that each is integrated into overall fundraising objectives, and raises major gifts of all kinds, including outright, pledged, and deferred.

  3. Organization Chart

  4. Budget $626,066 (Personnel) $33,147 (Temporary Services)* $24,274 (Other Than Personnel Services) *includes part-time support for Commencement

  5. The Campaign for City College

  6.  Goal: Increase Gifts to Flagship Programs and Humanities

  7.  Goal: Establish and Fulfill Major Gifts Officer Activity Benchmarks Current as of 3/26/08

  8. Benchmark: $ Raised FYE 6/30/07 Sorted by total dollars raised

  9. Benchmark: 2007 vs. 2008 3/2007: $38M raised 3/2008: $42M raised

  10.  Goal: Improve Donor Stewardship & Scholarship Administration • Scholarship Administration • Implemented scholarship/award acceptance procedure • 98% scholarship/award acceptance response rate • Streamlined scholarship list sent to admissions and deans • Standardized scholarship letter & acceptance form • Processed disbursements within 1-3 weeks of the award acceptance • Stewardship Reports • 100% student compliance in personal letter of gratitude to donor • Reported on 237 student scholarship recipients • Doubled number of reports (from 78 to 146) to individual donors • Increased reports to foundations by 40% (from 10 to 18) • Personalized reports through better student data collection • 100% of students agreed to release GPA, major, and bio

  11. Stewardship Reports For Year 2005-06 count includes end of year reports only For Year 2007-08 reports are in progress final count is subject to change

  12. Students Reported to Donors For Year 2005-06 count includes end of year reports only For Year 2007-08 reports are in progress final count is subject to change

  13. Student Response to Online Questionnaire

  14. Goal: Increase Opportunities for Donor Cultivation & Fundraising • Development Events • The Lois Pope Annual LIFE Unsung Hero Scholarship Luncheon • SEEK Inaugural Awards Dinner (provided support) • The Anne and Bernard Spitzer Chair Lecture (Cancelled) • President’s Circle Dinner • Powell Advisory Council Meetings (provided support) • Fall Samuel Rudin Distinguished Visiting Scholar Lecture • Cosloy Lecture • Celebrating City • Dortort Lecture with Arthur Penn • Spring Presidential Brunch • Inaugural President’s Lecture with Elie Wiesel • National Grid/CCNY Event in DC with Congressman Rangel • The Anne and Bernard Spitzer Chair Conference • Presidential Awards Dinner • Spring Samuel Rudin Distinguished Visiting Scholar Lecture • Pre-Commencement Dinner • COMMENCEMENT!!!

  15.  Goal: Use Database More Effectively • Database Administration • Increased use of database to track prospect and donor activity • Initiated bi-weekly Raiser’s Edge training sessions • 5 year reconciliation between D&IA and Finance data • 557 records added • 569 new gifts and pledges recorded • 383% increase in recording donor outreach • 500% increase in tracking proposals though database • Increased tracking event attendance from 5 to 20 • Development Services • Supported17 events including Commencement • Researched prospects • Maintained website

  16.  Goal: Use Database More Effectively • From 2007-2008, Raiser’s Edge is significantly utilized to improve tracking of prospect and donor cultivation 16

  17.  Goal: Establish Links with Deans 17

  18. Goal: Increase Assets of CCNY 21st Century Foundation Assets $4M (2001)  $115M (2008) *includes money invested and outstanding pledges 18

  19.  Goal: Grow Fundraising & Giving Board of CCNY 21st Century Foundation Current Members Vivien R. Clark Martin Cohen Fulvio V. Dobrich Joseph H. Flom Stanley H. Kaplan Barbara H. Kent William J. Lippman Howard Palefsky Jack Rudin Frank J. Sciame Josh S. Weston GOAL = 20 total 11 Current +6 Nominated 17 by 2008  Online giving coming soon!

  20. Challenges • Aging donor base • Small Staff • Economy

  21. GOALS: 2008-2009 • Launch Society of 1847 with annual roster of events • Increase solicitation of bequests • Acquire fiduciary and solicit annuities and trusts • More efficiency  greater ROI for MGOs • Employ foundation board as peer solicitors • Complete implementation of online giving • Increase opportunities for professional development • Raise more money!

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