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The Wisdom of Long Tails

This article delves into the impact of the networked age on economy, culture, and organizations. From the rise of the Internet to the concept of cyborgs, it explores discourse, cultural (re)production, and distributed cognition in social groups. The text highlights the intersections of online and offline spaces, emphasizing practices over technologies. Through case studies like the Internet in Trinidad, it examines how communities adapt to digital advancements. The discussion expands to community boundaries, communication on platforms like Facebook, and the synergy of individual and artifacts. With a focus on crowdsourcing, collaboration, and user-generated content, it offers insights into the evolving dynamics in the digital era.

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The Wisdom of Long Tails

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  1. The Wisdom of Long Tails i203 – Social and Organizational Issues of Information 04/23/2008

  2. What Makes All This ‘Anthropological’? • Anthropologists have studied (are studying) it. • The topic areas center around discourse and cultural (re)production. 2

  3. The Internet ‘Revolution’ • Manuel Castells • The Rise of the Network Society (1996) • The Information Age Trilogy • Fundamental Question: • How has the rise of the networked age changed the nature of our economy, of organizations, of culture? 3

  4. Haraway – The Cyborg Manifesto • What is the ‘cyborg’? • Human / machine hybrid Haraway, Donna. "A Cyborg Manifesto: Science, Technology, and Socialist-Feminism in the Late Twentieth Century," in Simians, Cyborgs and Women: The Reinvention of Nature (New York; Routledge, 1991), pp.149-181. 4

  5. Internet Terminology • What is media? • Focus on practices, not technologies. 5

  6. http://imgs.xkcd.com/comics/online_communities.png

  7. Cultural (Re)Production • Focus on offline spaces, how online space, communities, information technologies are integrated, appropriated. 7

  8. The Internet in Trinidad • Miller and Slater – The Internet: An Ethnographic Approch • Case study: the internet in Trinidad • The internet provides another way of ‘being Trini’ • Diaspora connections • The internet only exists, has meaning, in practice 8

  9. Space at BAYCAT:The ‘Creation’ Room 9

  10. Space at BAYCAT:The ‘Creation’ Room 10

  11. Space at BAYCAT:Private and Public 11

  12. Space at BAYCAT:Spaces for Collaboration 12

  13. Where’s Community? • Focusing on a community, its boundaries, blurs the diversity of the community and its internal and external interactions. • Communities of Practice – ‘Ecology of Media’ 13

  14. Communication and Practice • Discourse and Communicative Practice • “Speech Communities” • On Facebook, e.g.! • Harrison White on ‘Switching Talk’ 14

  15. Distributed Cognition • Synergy of individual and artifacts in the environment • Distributed in at least 3 ways: • Across members of a social group • Between individual and environment (coordination) • Over time See: Hutchins, E. (1995) "How a cockpit remembers its speeds". Cognitive Science, 19, 265-288. 15

  16. Next Week • ‘Crowdsourcing’, Collaboration, and User-Generated Content – Oh my!

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