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Hireme Campaign for career guidence

Pearson TalentLens develops and delivers leading, scientifically-valid assessments for employee selection, development, retention and succession planning

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Hireme Campaign for career guidence

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  1. Pearson TalentLens India Hire.Me Launch Campaign

  2. Teaser E-mailers

  3. Hire.Me Teaser E-mailer 11st week of May

  4. Hire.MeTeaser E-mailer 2 4th week of May and 1st week of June

  5. TalentLens Thought Paper on Mobile Recruitment • Highlights: • Driven by agency “Thought Starters” • Focus Interviews with Talent Acquisition Leaders • Candidate perspectives • Industry trends • Talks about Versant App • Details Hire.ME

  6. Thought Paper Pre-release Campaign Landing Pagewww.talentlens.in/mobilerecruitment/ Soon to be released book your copy now! Remained a download page for the Thought Paper, once it was available

  7. TalentLens India Website Pop-up for Thought Paperwww.talentlens.in

  8. Thought Paper Social Media Paid LinkedIn Campaign – Sponsored Update

  9. Website home page Hire.Me sliderwww.talentlens.in

  10. HireMe Webpagewww.talentlens.in/hireme/

  11. Hire.Me 2-fold Sell Sheet

  12. Hire.Me Organic Social Media promotions on Company Accounts

  13. Hire.Me at People Matters Talent Acquisition Conference, Mumbai, 9th June, 2016

  14. We were a diamond sponsor of the event that saw about 600 delegates attending

  15. People Matters Talent Acquisition League • Multiple points of branding for Pearson TalentLens • Magazine ad • Emailers • Website home page banners • Social media banners • Awards trophy • Email signature Example: Email signature banner of all employees interacting with Country’s HR

  16. Standees for the Talent Acquisition Conference

  17. Tweet chat for conference promotions

  18. Social Media Amplification of our Participation in the Event

  19. Social Media Amplification of our Participation in the Event

  20. Our Display Booth at the Conference

  21. Delegate Kit Inserts Mobile-shaped cards with instructions to download the app and log in details, clipped to Hire.Me sell sheets that were placed in each delegate kit

  22. Giveaways at the booth and master class Branded boxes with Hire.Me branding and On-the-go adapters to play on the theme of how mobile recruitment enables one to recruit anytime, anywhere.

  23. Our Masterclass on Mobile Recruitment: Promotion by People Matters Emailer to their database Social Media

  24. Glimpses from the Masterclass by Rajeev Menon, Advisor, Pearson TalentLens

  25. Tweets During the Masterclass

  26. Tweets During the Masterclass

  27. Discussions with Delegates at Our Booth Mobile Phone entrance Hire.Me looped video being played at the stall (and conference area screens)

  28. Press Release

  29. Press Release page on website Link: http://talentlens.in/2016/06/08/pearson-talentlens-partners-with-assessment-innovation-to-create-hire-me-mobile-recruitment-solution/

  30. Press Release High-lighted on website home page

  31. Press Release on Social Media • Shared with 3 leading HR magazines: • People Matters • Human Capital • People and Management

  32. Up next… • Post event emailers to all with Thought Paper • Hire.Me e-mailers to our database • Organic and Paid LinkedIn campaigns for Mobile Recruitment Thought Paper • Continue creating buzz on Social Media • Thought leadership marketing with content in form of articles – 7-10 pieces, from “Thought Starters” • In general, lead nurturing for leads acquired in the pre, launch and post launch stages, acquiring new leads from new campaigns

  33. Thank You!

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