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Blogging Basics: 6 Steps to Personalize, Polish, and Promote Your Blog

Blogging Basics: 6 Steps to Personalize, Polish, and Promote Your Blog. Polish Presented by Andrea Meyers of Andrea’s Recipes (www.andreasrecipes.com). Polish. Feed/Syndication Categories, Tags, Keywords, Labels Search Archives/Index Headlines Hyperlinks. Make It Easy….

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Blogging Basics: 6 Steps to Personalize, Polish, and Promote Your Blog

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  1. Blogging Basics: 6 Steps to Personalize, Polish, and Promote Your Blog Polish Presented by Andrea Meyers of Andrea’s Recipes (www.andreasrecipes.com) BlogHer Reach Out Tour DC '08

  2. Polish • Feed/Syndication • Categories, Tags, Keywords, Labels • Search • Archives/Index • Headlines • Hyperlinks BlogHer Reach Out Tour DC '08

  3. Make It Easy… • Make it easy for your readers to find what they are looking for. • Make it easy for search engines to find your blog and your posts. • Make it easy for your readers to subscribe to your blog. BlogHer Reach Out Tour DC '08

  4. Feed/Syndication • Make sure you have a prominent link to your site's feed. • Easy: Widgets in WP and Blogger. • Google Feedburner • Newsgator • Feedblitz BlogHer Reach Out Tour DC '08

  5. Categories, Tags, Keywords, Labels • Think Table of Contents and Index. • WordPress: Categories and Tags • Blogger: Labels • Typepad/Movable Type: Categories and Keywords BlogHer Reach Out Tour DC '08

  6. Search • Add a search box to your site. • WordPress widget. • Blogger does it automatically in the Navbar. • $ - AdSense has a search box. BlogHer Reach Out Tour DC '08

  7. Archives/Index • Add an archives list or have a page with the archives/index listed. • Widgets in WP and Blogger. BlogHer Reach Out Tour DC '08

  8. Headlines • Informational blogs need basic descriptive headlines; more search engine friendly. • Otherwise, catchy can be good if you are trying to stand out from the crowd. • Try to have at least one relevant word in the headline. BlogHer Reach Out Tour DC '08

  9. Hyperlinks • Spread the link love, but don't overdo it. • Choose important things to link to. • If you reference someone else's post, link to it meaningfully and in context. Name the blog and post title in the link whenever possible. • Link to relevant posts within your own blog. Similar posts plugin for WP makes it easy, or you can do it manually. • Link to similar relevant posts from your favorite bloggers. This is becoming standard practice among cooking bloggers. BlogHer Reach Out Tour DC '08

  10. The Big Ideas • Make it easy. • Help your readers. • Help the search engines. • Help your fellow bloggers. BlogHer Reach Out Tour DC '08

  11. Thank you! Polish Presented by Andrea Meyers of Andrea’s Recipes (www.andreasrecipes.com) BlogHer Reach Out Tour DC '08

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