My Goal for You!

1. My Goal for You! To be an independent, discerning reader for life!

2. Persuasive Essay Unit Persuasive Text: writing that attempts to convince the reader to adopt a particular opinion or course of action.

3. Persuasive Essay Unit Style: the features of a literary composition that have to do with the form of expression rather than the content of the thought expressed. How is it written? Does it use dialogue? What level and type of language is used? Is it formal or informal?

4. Persuasive Essay Unit Tone: a writer’s attitude toward the audience and subject matter. humorous somber disgusted mocking sarcastic concerned lecturing Lecturing Humorous Concerned

5. Persuasive Essay Unit How are tone and style different?

6. Persuasive Essay Unit The purpose of persuasive text is to convince the reader to 1. accept the views of the author or 2. to act in a certain way How successful the author is depends on how well he or she uses tone and style in the writing.

7. Persuasive Essay Unit To use tone and style well, the author must consider the following: The audience or readers The effect a certain tone or style may have on that audience Should the author consider this question? Does the intended audience and style and tone match?

8. Persuasive Essay Unit Should the author consider this question? Does the intended audience and style and tone match? YES!

9. Persuasive Essay Unit Semantic slanting refers to the author’s use of words to sway or persuade a reader to feel a certain way. Definition of semantics: the meaning, or an interpretation of the meaning, of a word, sign, sentence, etc.: Let's not argue about semantics.

10. Persuasive Essay Unit Semantic slanting refers to the author’s use of words to sway or persuade a reader to feel a certain way. These words usually try to create an emotional reaction in the reader! What kind of emotions might the writer try to evoke in the reader or audience?

11. Persuasive Essay Unit Is word choice important? Yes! Factors to consider in writing and reading persuasive text. Bias: a tendency that prevents unprejudiced consideration of a question, idea, or principle. What factors might influence someone to be biased?

12. Persuasive Essay Unit Is word choice important? Yes! Factors to consider in writing and reading persuasive text. Emotional factors: language or that persuades people by getting them to react emotionally and not rationally.

13. Emotional factors: language or that persuades people by getting them to react emotionally and not rationally. How might someone react to this image and its message? Why?

14. What is Propaganda? Propaganda is… spreading of information to help or hurt someone or something, a cause, an organization, or a belief. telling only the side you want people to know. Propaganda appeals to emotion rather than intellect.

17. Hugh Jackman, Wolverine Danica Patrick, Race Car Driver

18. Types of Propaganda used in Advertising Testimonial A famous person, such as an athlete or celebrity, endorses a product, idea, or person.

20. Transfer Techniques Bandwagon – everyone is doing it. Love or popularity – if you use this product, you will be more popular and people will love you. Power – if you use this product, you will have power over people. Fame – with this product will come fame. Wealth – by having this product, you will appear wealthy.

21. Glittering Generality The slogan is so attractive that the audience does not challenge its true meaning.

22. “I’d like to buy the world a Coke, it’s the real thing!”

23. Name Calling The speaker criticizes the person or the product with little or no reason or evidence. “Slamming the competition!” “At Burger King restaurants, you can always get your flame broiled Whopper sandwich made your way. We’re proud to say we serve individuals, not billions.”

24. Name Calling

25. Wendy’s “Where’s the beef?” “Where is the beef?” Drive-through ad

26. Plain Folks Appeal to common, ordinary, everyday people. This tactic is often used by politicians.

27. Plain Folks Bartles and Jaymes classic plain folks approach from Hal Riney & Partners for E. J. Gallo’s Winery Bartles and Jaymes Wine Coolers features homespun codgers Frank Bartles and Ed Jaymes on a front porch as Frank introduces the product in a staccato monotone . Ed never talks. He ends with the ad campaign tagline, “We appreciate your support.” Bartles and James Ad

28. Rewards Toys, gimmicks, kids’ clubs, rebates

29. Advertisers Target the Audience What is the age of the target audience? What is the social/economic status of the audience? What is the educational level of the intended audience? Is the audience male or female, or are both genders targeted?