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Managing a business in a challenging economy with technology. PRIMEX ‘02 6 February 2002. Reed Elsevier.
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Managing a business in a challenging economy with technology PRIMEX ‘02 6 February 2002
Reed Elsevier Reed Elsevier is a world leading publisher and information provider, operating in four core segments. Its principal activities are in North America and Europe and the company employs approximately 36,000 people.
Global No. 1 in Science No. 1 in Medical No 1 or 2 in all markets US, UK, Europe Asia Pacific Latin America US UK Commonwealth No. 3 No. 1 No. 1 No. 1 No. 1 Magazines US, UK, Netherlands Exhibitions Global Four Businesses Scientific & Medical c$2.0bn Legal c$2.0bn Business c$2.0bn Education c$1.5bn Note: Proforma Revenues post Harcourt
Reed Elsevier Vision • Indispensable partner of professional customers • Demonstrably superior information driven services • Global presence and leadership in four target sectors • High quality management and organisational effectiveness • Above market revenue growth & double digit earnings growth
Reed Elsevier Strategy • Focus on four core businesses • Attractive global growing markets • Targeted at professional users • Proprietary, must have content • Annual subscription model • Internet accelerating growth opportunities
STRONGER RENEWALS HIGHER PENETRATION HIGHER USAGE Science & Medical: Strategy for Growth UPGRADED SCIENCEDIRECT PRODUCT MODERATE PRICING POLICY AGGRESSIVE SALES AND MARKETING INTERNET MIGRATION CUSTOMER PREFERENCE ACCELERATED REVENUE GROWTH
Science & Medical: Expanded ScienceDirect Offering ACADEMIC WORKBENCH Authorship and pre-publication tools SCIRUS Linkage to web scientific data Print Journals Full text searchable database ARCHIVE Growing electronic archive SUBJECT PORTALS Physics, Engineering, Chemistry etc. NAVIGATION Abstracts & Indices (30m)
Authorship and pre-publication tools ACADEMIC WORK BENCH Web search engine SCIRUS 55m science related pages ScienceDirect 1.4m articles Fully searchable database Library Management Tools:ENDEAVOR ScienceDirect: Superior Global Product Navigation 30m abstracts & indices Subject Portals Physics Econ. Chem. Bio Med Etc Archive 4m backfiles
Marketplace Impact:Positive Key Performance Indicators • Dramatic increase in usage • Increasing penetration of ScienceDirect • Subscriber attrition reduced • Major new contracts agreed
ScienceDirect:Increase in Usage Number of page views (millions) 25 20 15 10 5 0 Jan Mar May Jul Sep Nov Jan Mar May Jul Sep Nov Jan Mar May Jul Sep 99 99 99 99 99 99 00 00 00 00 00 00 01 01 01 01 01
ScienceDirect:Increasing Penetration % 80 70 60 50 40 30 20 10 0 Mar Aug Feb Aug Dec Aug Dec 99 99 00 00 00 01 01
Marketplace Impact:Major New Contracts Canada Dutch Consortium China Bavaria Taiwan Nord Rhein Westphalia Vale (USA) Korea Brazil Australia
COMPETITIVE PRODUCT lexis.com nexis.com US LAW SCHOOL PREFERENCE SMALL LAW PROGRAMME STRONGER RENEWALS HIGHER PENETRATION HIGHER USAGE LEGAL: US STRATEGY FOR GROWTH UPGRADED SALES AND MARKETING INTERNET MIGRATION CUSTOMER PREFERENCE ACCELERATED REVENUE GROWTH
LEGAL:CUSTOMISED SOLUTIONS LEXISNEXIS DATABASE/CONTENT CUSTOMISED E-SOLUTIONS INTRANET SOLUTIONS Customised legal intranets CUSTOM WEB PAGES Easy access to specific forms and sources PRACTICE PAGES Customised approach to specific practice areas KNOWLEDGE MANAGEMENT PORTAL Specialised portal for law firms
LexisNexis: Product Upgrade Programme TAX CCH/Tax Analysts LEGAL Expanded E-treatises Improved Linkages CITATOR Functionality Upgrade CASE SUMMARIES 300 700 Editors PUBLIC RECORDS Riskwise/Corp America Acquisitions WEB RELIABILITY Private Nodes EASE OF USE New lexis.com New WebSphere Platform NEWS & BUSINESS FT Profile/ Company Dossier
+5% +3% +2% +1% Marketplace Impact: Turnaround in LexisNexis Revenue Growth % 6 5 4 3 2 1 0 1998 1999 2000 2001 * first half
54 50 32 19 15 Marketplace Impact:Online Product Preference Confirmed LexisNexis Preference Overall in Law Schools (%) 60 50 40 30 20 10 0 Fall Fall Fall Fall Fall 1997 1998 1999 2000 2001
Marketplace Impact:Increase in Usage Number of Searches (millions) 10 9 8 7 6 5 4 3 Jan May Sep Jan May Sep Jan May Sep 99 99 99 00 00 00 01 01 01
Business: Leadership Portfolio inPrint Magazines and Exhibitions
CONTENT AND DATA AQUISITION PRINT LAUNCH AND EXTENSION LEADING INTERNET PORTALS EXPANSION OF SERVICES CUSTOMER PREFERENCE NEW REVENUE SOURCES STRONGER ADVERTISING PROPOSITION HIGHER VOLUMES ACCELERATED REVENUE GROWTH BUSINESS:STRATEGY FOR GROWTH UPGRADED SALES AND MARKETING
90 55 20 Business:Total Online Revenue Growth $m 120 Including Acquisitions 100 Organic 80 60 40 20 0 1999 2000 2001 target
Education:E-learning Programme • E-strategy:Major research programme to determine customer needs and future strategy • E-content:Technology programme accelerated by Riverdeep alliance • E-professional development:Acquisition of leading online provider: Classroom Connect • E-testing:Increased investment in classroom testing
Strategic Technology Initiative, project or other Adoption Success / Objective requirement(s) to implementation proposed curve impact meet the objective measures Technology Strategy Framework Business strategy linkage Describes strategic objectives for the business division. Details known technology requirements and projects and initiatives required to address the business need Business strategy drives solutions Solutions Framework Enables grouping of technology requirements, projects, software applications and solutions to identify common themes. Business solutions drive infrastructure Infrastructure Layers Covers services (e.g. Security), architecture, technical policies & standards, hardware, network and software solutions.
Technology Strategy Technology work aligned with business need: • Development of demonstrably superior products • Systems to enable collaboration and global working • Cost-effective technology infrastructure
Convergence Gartner Research
Now Customer = Enterprise Products = print/online Customisation = fringe Content + platform Specific Content Local/global Static information products Future Customer = Individual Products = online/print Customisation = total Individuals Desktop/PDA Rich linking to other content Global/local Professional decision making Future Trends
Managing a business in a challenging economy with technology
Conclusion • Develop a Strong Platform for Growth • Attractive global growing businesses • Targeted at professional users • Proprietary, must have content • Annual subscription model • Internet accelerating growth opportunities