Team GDP (Grocery Dominating Partners)

1. Team GDP (Grocery Dominating Partners) • Group 6.09 • Sydney Browne • Maisie Gest • Megan Jones • Johanna Lee • Carson Lynch eden’s

2. Eden’s Food Trailer • so good it’s sinful

3. Target Market has Positive Feedback • College Students • Cheap prices • Variety • Eclectic experiences • Business Professionals • Healthy menu • Convenient location • Portable options • Healthcare Professionals • Outdoor eating • Healthy options • Quick service

4. Growth Stage of Industry Projected Growth: Growth To date: Street Vendors industry grew because of new consumer demand for unique and gourmet food trucks From 2007 to 2012, industry revenue grew 42% to $1.5 billion. • From 2012 to 2017, revenue is projected to grow 18% to reach $1.8 billion. • Opportunities for growth in major metropolitan areas Source: IBISWorld

5. Eden’s Brand Healthy Convenient Delicious Affordable eden’s

6. Open Opportunity On-site Pizza Hut High Convenience McDonald’s Panera Traditional Food Trucks Unhealthy Eden’s Chili’s Take-out Outback Health Food Restaurants Healthy Sack Lunch Low Convenience

7. Appealing to the Mass Market • Give customers great tasting food, at low prices • Penetration pricing Meal Cost Comparison -“Apple & Eve” $6.00 -Roasted apple Salad $8.59 -Baked Chips $1.00 (includes side item) -Iced Tea $1.50 -Iced Tea $ 2.49 Total $8.50*Total $11.08* * Plus tax eden’s

8. menu eden’s Apple and Eve A baked McIntosh apple stuffed with brown sugar, cranberries, and sweet nutmeg and cinnamon glazed pork The Eden Crisp spinach salad with apples, cranberries, walnuts, feta, and avocado topped with a pomegranate vinaigrette *add chicken for $1.00 Greek Salad Mixed greens topped with tomatoes, cucumbers, bell peppers, onions, olives, and feta cheese Chicken Caesar Wrap Traditional Caesar salad and grilled chicken on honey whole wheat Southwestern Wrap Baby spinach, grilled chicken, black beans, tomato, red onion, avocado, and “That Green Sauce” Turkey BLT Bacon, romaine lettuce, tomato, and turkey on honey whole wheat *add avocado $0.50 Spicy Roast Beef Sandwich Roast beef prepared with horseradish on marble rye Veggie Sandwich Chipotle pecan pesto spread, avocado, tomato, red onions, cucumbers, sprouts, and humus on walnut bread Steak and White Cheddar Panini Thin sliced and marinated filet and melted white cheddar Smokehouse Turkey Panini Smoked turkey smothered in barbeque sauce and served warm on honey whole wheat bread drinks sides Bottled Sodas Fresh Brewed Iced Tea Lemonade  Fresh Brewed Coffee Bottled Water Izze Sodas Snapple Teas Baked Chips Pita Chips and Hu treats Oatmeal Raisin Cookie Chocolate Chip C

9. Building Brand Loyalty Promotional Mug • Free coffee with purchase of mug • Cost: $5.00 • $1 refills • 16oz. Stamp Card • 7 stamps gets you $3 off a meal or a free “Apple & Eve” • Card will be stamped for every meal purchased eden's

10. Promotion Example

12. Low Fixed Cost = High Profitability Revenues Expenses Variable Costs Fixed Costs Total Expenses Profit $10 M (8.28 M) $1.72 M (7.37 M) (0.90 M)

13. “so good it’s sinful” Forbusy people, Eden’s is the best lunch and dinner option because it is affordable, convenient, delicious, and healthy.