1 / 8

Brookshire Grocery Company

Brookshire Grocery Company. Company Overview. Founded in the late 1920s, Brookshire Grocery Company is a privately-owned, regional food chain headquartered in Tyler, Texas. Approximately 13,000 Partners. http://www.brookshires.com/. Market Area. 150 Locations in AR, LA, TX

camdyn
Download Presentation

Brookshire Grocery Company

An Image/Link below is provided (as is) to download presentation Download Policy: Content on the Website is provided to you AS IS for your information and personal use and may not be sold / licensed / shared on other websites without getting consent from its author. Content is provided to you AS IS for your information and personal use only. Download presentation by click this link. While downloading, if for some reason you are not able to download a presentation, the publisher may have deleted the file from their server. During download, if you can't get a presentation, the file might be deleted by the publisher.

E N D

Presentation Transcript

  1. Brookshire Grocery Company

  2. Company Overview • Founded in the late 1920s, Brookshire Grocery Company is a privately-owned, regional food chain headquartered in Tyler, Texas. • Approximately 13,000 Partners http://www.brookshires.com/

  3. Market Area • 150 Locations in AR, LA, TX • 2 Banners Brookshire’s & Super1

  4. Our Poultry Market • Brookshire’s Banner Previous Offerings: • National Brand • Generic Brand Family Packs • Organic • Super 1 Banner Previous Offerings: • Store Brand • Generic Frozen

  5. Our Market Today • Brookshire’s Banner Current Offerings: • Brookshire’s Brand • National Brand Family Packs • Vegetable Fed - ABF • Organic • Super 1 Banner Current Offerings: • National Brand Fresh • Generic Frozen

  6. Consumer Centric Approach • What Works For BGC? • Smaller Portions in Brookshire’s Brand • Family Pack Offerings • Recipe Labels

  7. Consumer Centric Approach • What Works For BGC? • Small Fryer Offered • Retail Team • Quality & Distribution • 16.5% Shrink Reduction

  8. Challenges • Rising cost in slow economy • Feed Costs • Reducing tray weights for lower price points • Maintaining Volume • COOL • Public awareness of chicken health • Tight Supply “Price is first decision, then pack size”

More Related