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WKTV Your Choice In Utica, NY!

WKTV Your Choice In Utica, NY!. 2006-07 Market Analysis. The Utica, NY Market.

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WKTV Your Choice In Utica, NY!

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  1. WKTVYour Choice In Utica, NY! 2006-07 Market Analysis

  2. The Utica, NY Market • The City of Utica sits in Oneida East County, at the heart of the Mohawk Valley of Central New York State. Being at the epicenter of major commercial centers like Boston, Hartford, New York, Philadelphia, Baltimore, Washington, Pittsburgh, Cleveland, Toronto, Ottawa and Montreal, it is considered one of the socioeconomic hubs of the region. • The Mohawk Valley provides a strong economic structure for new and growing industries ranging from aviation to metals manufacturing, distribution, information technology, and even nanotechnology. • In just the past year, the community has benefited from tens of millions of dollars in new investments. Among the highlights: East Coast Olive Oil – which had considered leaving the area – chose instead to build a new facility in the Mohawk Valley, investing $16 million and retaining 120 jobs. Owl Wire built a $6 million wire-making plant in Boonville. Bartell Machinery undertook a $4.6 million plant expansion in the town of Lee. International Wire expanded into a former Oneida Limited knife plant in Sherrill, and Fisk Alloys, a New Jersey company, invested $3 million at the former Strandflex building in Whitestown. • Earlier economic development successes continue to bear fruit. The $60 million Family Dollar distribution center, with its 400 jobs, opened in 2006 and is now in full operation. The 350-employee Empire Aero Center won a crucial jet-maintenance contract with high-flying Jet Blue, and plans to continue adding employees for several years. The Defense Finance and Accounting Service is also proceeding with a 600-job expansion. Source: Mohawk Valley Chamber of Commerce Online, www.mvedge.org, www.otsegocountychamber.com, www.cityofutica.com

  3. The Utica, NY Market • The top employer is the Oneida Nation with 4,500 workers at various facilities, including the Turning Stone Casino, in Verona. Other large employers continue to thrive in the Utica, NY DMA, including the Mohawk Valley Network, Wal-Mart & Rite-Aid Distribution Centers, Air Force Research Lab – Rome, Metropolitan Life Insurance, Conmed Corporation, ACS, and Remington Arms, among many others. • The region also offers beautiful landscapes and opportunities for outdoor activities all year round: over 40 golf courses, hundreds of miles of skiing trails, the Adirondack Scenic Railroad, and the Fulton Chain of Lakes with over 12 miles of continuous lake travel. • The Utica area is home to many attractions including the Cooperstown Baseball Hall of Fame, The Erie Canal Village, The Tomb of the Unknown Soldiers of the Revolutionary War, The Oriskany Battlefield Historical Site, The International Boxing Hall of Fame, The National Distance Running Hall of Fame, The Utica Zoo, and the Utica Marsh Wetlands Bird and Wildlife Sanctuary. Source: Mohawk Valley Chamber of Commerce Online, www.mvedge.org, www.otsegocountychamber.com, www.cityofutica.com

  4. Call LettersAffiliationChannel WKTV NBC 2 WFXV FOX 33 WPNY MyNetwork 11 WUTR ABC 20 WBU CW 11* The Utica, NY Market • Utica, NY is a three-county DMA containing 106,080 TV Households and is ranked 169th by Nielsen. • The DMA is served by the following television stations: Source: Nielsen Media Research, Nov’06 NSI Utica * Denotes cable position on Time Warner

  5. Utica, NYWhere Your Dollars Count!

  6. Utica Is a Top 100 Economic Market! The Utica, NY DMA is ranked 169th by Nielsen, but it ranks in the top 100 markets in various economic categories. 2005 Annual Sales Per Household Retail Sales Department Stores $2,292 #83 Health and Personal Care Stores $2,219 #39 Building Materials & Gardening Supplies $5,080 Rank#59 Motor Vehicle & Parts Stores $7,831 Rank: #96 Merchandise Lines Health, Drugs & Beauty Aids $2,618 #56 Source: 2006 Market Statistics; Demographics U.S.A.

  7. Utica Has Outgrown the U.S. In The Past 5 Years! In key economic categories, the Utica, NY DMA has grown faster the rest of the country. 2000-2005 5-Year Growth Comparison UticaU.S. Gasoline Service Station Sales ($000)…………………. +102% +79% Eating and Drinking Store Sales ($000)………………… .. +35%+27% General Merchandise Stores ($000)…...…………………. +35%+26% Furniture and Home Furnishings ($000) ………………. +50% +20% Total Retail Sales ($000) ………………………………… +37%+24% Furniture, Home Furnishing and Appliance Sales ($000) +49% +16% Building Materials and Garden Supplies Sales ($000)... +134% +71% Motor Vehicles & Parts Sales ($000)……………………… +27% -4% Source: 2001, 2006 Market Statistics; Demographics U.S.A.

  8. Total Retail Sales (Per HH) Health & Personal Care Store Sales (000) +29% Effective Buying Income (000) Motor Vehicle & Parts Store Sales (000) General Merchandise Store Sales (000) +10% +13% +35% +27% Eating & Drinking Place Sales (Per HH) +35% Utica, NY Is A Growing Market Utica’s Total Retail Sales and other key sales categories have grown over the past five years. 2000-2005 5-Year % Change Source: 2001, 2006 Market Statistics; Demographics U.S.A.

  9. Building & Gardening Supp. Store Sales (000) Gasoline Service Station Sales (000) Total Retail Sales (000) +134% +37% +102% Furniture/Home Furnishings/Appliance Store Sales (000) +49% Utica, NY Is A Growing Market Utica’s Total Retail Sales and other key sales categories have grown over the past five years. 2000-2005 5-Year % Change Source: 2001, 2006 Market Statistics; Demographics U.S.A.

  10. Total Retail Sales (Per HH) Effective Buying Income (000) $40,843 +13% $4,607,398 +10% $36,257 $4,192,147 Total Retail Sales (000) $4,448,827 +14% $3,897,329 2005 2010 Utica, NY Will Continue To GrowOver The Next Five Years! 2005-2010 5-Year Projected % Change Source: 2006 Market Statistics; Demographics U.S.A.

  11. Is #1 In The DMA& Beyond!

  12. Herkimer Oneida E. UTICA Otsego WKTV* Utica DMA WFXV* WUTR* WPNY* * Grade B Signal The Utica, NY Market WKTV has the most powerful signal to reach the Utica DMA and beyond! WKTV achieves at least a 45% Net Weekly Cume in all 3 DMA counties and Oneida W. in the Syracuse, NY DMA! Sign/On-Sign/Off Net Weekly Circulation DMA Cumes Net HH Total Weekly CountyDMATV HHCume Herkimer Utica, NY 25,800 77 Oneida E. Utica, NY 56,630 75 Otsego Utica, NY 23,650 48 Total DMA 106,080 70 Oneida W. Syracuse, NY 34,460 45 Overall, WKTV reaches 7 of every 10 TV Households in the DMA! Source: Nielsen Media Research, 2006 NSI Diary County Coverage; U.S. TV Household Estimates, September 2006; Television & Cable Factbook Online 2007

  13. Sign/On-Sign/Off (Sa-Su 7AM-1AM) Early News (M-F 5-6:30PM) Prime Time (M-Sa 8-11PM, Su 7-11PM) Access (M-F 7:30-8PM) Late Fringe (M-F 11:30PM-1AM) Daytime (M-F 9AM-4PM) Late News (M-F 11-11:30PM) WKTV – Utica, NY (NBC) WUTR – Utica, NY (ABC) WFXV – Utica, NY (FOX) WKTV Is The All-Around Champion In The Utica, NY DMA! 2006 DMA Household Shares Sources: Nielsen Media Research, 2006 NSI Diary County Coverage

  14. Early News (M-F 5-6:30PM) Fringe (M-F 6-7:30PM) Late News (M-F 11-11:30PM) Late Fringe (M-F 11:30PM-1AM) WKTV (NBC) Utica, NY WSYR (ABC) Syracuse, NY WSTM (NBC) Syracuse, NY WTVH (CBS) Syracuse, NY Oneida County West Syracuse, NY DMA – 34,460 TV HH • WKTV is the #1 station in Oneida County West in the following key dayparts! 2006 DMA HH Shares Source: Nielsen Media Research, 2006 NSI Diary County Coverage; U.S. TV Household Estimates, September 2006

  15. Out Delivers Other Major Media In The Utica, NY DMA!

  16. WKTV Beats Cable! When you advertise on WKTV, you can reach more viewers than through any cable interconnect. Nov’06 TV Households(000) WKTV Average Weekly Cume 110,000 Sign/On-Sign/Off (7A-1A) Cable Subscribers Time Warner Cable 74,652 110,000 74,652 WKTV Time Warner Cable Sources: Nielsen Media Research, Nov’06 NSI Utica, NY; Television & Cable Factbook Online 2007

  17. WKTV Nov’06 Net Weekly Circulation Sign/On-Sign/Off (7A-1A) 110,000 Newspaper Penetration(Average 6 month circulation as of 9/30/06) Utica Observer Dispatch (Mon-Fri Circulation) 40,968 NEWSPAPER Utica Observer Dispatch (Saturday Circulation) 41,910 Utica Observer Dispatch (Sunday Circulation) 48,416 Rome Sentinel (Mon-Sat Circulation) 13,706 Oneonta Daily Star (Mon-Sat Circulation) 15,865 WKTV Out Delivers Newspapers! Source: Nielsen Media Research, Nov’06 NSI Utica; Audit Bureau of Circulations, FAS-FAX Report 9/30/06

  18. WKTV Is The Best ChoiceIn The Utica DMA! • Utica is located in The Mohawk Valley, a prosperous and beautiful scenario that provides the backbone for a thriving economic market. • Utica’s strong economy ranks it among the top 100 DMAs in several retail & merchandise categories. • The Utica, NY DMA beat the average U.S. growth percentages in many economic categories, and is projected to grow over the next 5 years. • WKTV has the strongest signal in the DMA, and reaches at least 7 of every 10 TV Households. • WKTV out delivers all the competing stations in the DMA by at least 75%. • WKTV dominates several key dayparts in Oneida W. County in the Syracuse, NY DMA. • WKTV reaches more households than the top cable interconnect or newspapers in the Utica, NY DMA. Your Key To The Mohawk Valley Is WKTV!

  19. Prepared and Issued by Continental TV Sales Research January 2007 AL- 1/07 DTP/WKTV/2006-07 Market Analysis.ppt

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